U Mobile is celebrating Malaysian’s love for food through its online initiative in conjunction with its sponsorship of the Malaysia International Gourmet Festival (MIGF) 2013.
U Mobile is the official mobile service provider for this year’s MIGF, acknowledging and celebrating the food sharing culture evident in social networks like Instagram, Facebook, Twitter and Pinterest. Food photo taking and sharing is very much part of the Asian culture nowadays and U Mobile has jumped in to provide high speed mobile data to meet consumer demand.
As part of MIGF, U Mobile organised an online contest that gave consumers the opportunity to win RM100 worth of tokens daily to sample delectable food and beverages served at ‘Taste MIGF’ – a special preview event to be held over this weekend of 7–8 September 2013 at Sunway Pyramid Convention Centre. Winners of the contest will have a chance to taste food from 31 participating restaurants at this year’s festival.
U Mobile U Card holders will enjoy a special discount of 10% for purchase of the token during MIGF. Flashing the U Card at the Taste Tokens Sales Counter will give cardholders special discounts when they sample food at some of the best restaurants in Malaysia. U Mobile will also have a special booth to showcase their products and services.
MIGF is an annual festival organised to bring fine dining experience closer to consumers. Now in its 13th successful year, the festival will be held from 1–31 October and will feature chefs from notable restaurants in Malaysia. Visit www.migf.com for more info.
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