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Kuala Lumpur, April 2 2013 – U Mobile Sdn Bhd, considered to be Malaysia’s most dynamic and innovative 3G mobile operator officiated a partnership with SAS Malaysia, world leading business analytics software and service provider. The partnership will consist of the integration of SAS’ Visual Analytics solution into U Mobile’s operations, here in Malaysia.

Present at the signing ceremony was Jaffa Sany Ariffin, Chief Executive Officer of U Mobile who kept his speech short and simple, exclaiming that the partnership and its deployment will provide its customers a “better value proposition” and adding no more when asked of future possibilities. He also mentioned that SAS’ Visual Analytics will aid in determining consumer trends, provide more useful, versatile and adaptive methods of controlling collected data in real time, which is a clear advantage over their competitors.

“As consumers continue to seek ever increasing levels of service experience, it is vital for industry players to remain on top of market trends and opportunities. Through SAS’ Visual Analytics, we will have an in-depth analysis of our customers’ profiling, behaviour and usage patterns which will enable U Mobile to be more proactive in analysing and understanding our customers better and continue offering them relevant quality mobile and customer experience,” said Mr. Jaffa Sany Ariffin during his speech.

 
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Also present at the ceremony was Andrew Tan, Managing Director of SAS Malaysia whom represented SAS Malaysia during the signing. As part of his speech, Mr. Andrew Tan explained SAS’ Visual Analytics and it’s advantages.

“Visual Analytics puts the power of advanced analytics tools such as correlation, regression and forecasting into the hands of U Mobile’s executives, without them requiring any pre-requisite knowledge on coding. With this, tasks that previously would have required significant IT manpower such as market trend predictions and sales analysis comparisons can now be done on mobile devices by the executives themselves in a fraction of the time that it used to take.”

 

“Key to the user-friendliness of Visual Analytics is the auto-charting feature which automatically choses the best format to visualise information so that U Mobile executives can easily understand insights, trends and correlations hidden in vast amounts of information.  Furthermore, Visual Analytics is accessible from a variety of web-enabled devices including the iPad, enabling U Mobile executives to access critical business information wherever they are and at all times,” he added.

 
Thoughts

This would be a brave and absolutely brilliant step for U Mobile, embracing new technologies that could greatly affect how well they can serve their consumers. U Mobile has always been ahead in this regard, not only serving one of the best mobile and data plans in the market (if not THE best) but also the most innovative payment methods to date. The power of the SAS Visual Analytics solutions is undeniable, it’s user friendly interface and real time data crunching is a huge advantage when used appropriately.

Not sure what ‘power’ I’m referring to? If you’re interested in SAS’ Visual Analytics, you can go to our previous post here, which includes a microsite with a demo.

[spoiler title=”About U Mobile”]

As Malaysia’s most dynamic and innovative 3G mobile operator, U Mobile have built our reputation based on the quality of our mobile voice and data services, the convenience of our distribution network and our affordable pricing strategies.  At U Mobile, we believe that everyone should ‘live connected’ which means providing our subscribers with a stable, quality network, value-for-money plans for pre-paid, postpaid and  high-speed mobile Internet and offering the latest devices so that they can experience and enjoy so much more out of life. We also strongly believe in recognising our customers for their loyalty and support by rewarding them accordingly.

U Mobile has one of the most unique telecommunications network structures in the region. We have our own-built 3G network infrastructure, which supports 42 Mbps high-speed mobile broadband covering the densely populated urban areas of Klang Valley, Negeri Sembilan, Penang, Perak and Johor.

Through the 3G RAN sharing agreement with Maxis, U Mobile expands its 3G services to every state in Malaysia especially to the major cities and towns in the East Coast and East Malaysia for our customers to enjoy data, voice and SMS in the geographical areas where we do not have our own network. The synergistic cooperation with Maxis is the first of its kind in Asia. The unique network strategy provides U Mobile with significant savings in capital expenditure and those savings are passed onto our subscribers in the form of affordable products and services.

U Mobile’s contributions to the industry and our power-packed offerings have been recognised by a long list of companies and publications. In 2012 we were awarded Frost & Sullivan’s “Most Promising Service Provider of the Year” award.  We were also named the industry’s “Rising Star” at the PC.Com 12th Readers Choice Awards 2011. Our unique services and value-added offerings in our prepaid products have also bagged U Mobile the “Best New Service Award” at the GoMobile Innovation Awards 2012.  In March 2013, we were awarded the Global Leadership Award – Telecommunication Sector, for our outstanding achievements and business strategies in moving the company forward.

Live Connected with U Mobile! For more information, please visit www.u.com.my
READ ALSO  New U Mobile Power Prepaid Pack gives free 1GB data for life

[/spoiler]

[spoiler title=”About SAS Malaysia”]

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

[/spoiler]

[spoiler title=”Official Press Release”]

U Mobile and SAS Partner to Drive New Mobile Growth

SAS’ Visual Analytics to Power U Mobile’s User Experience and Enhance Business Decision-Making
 

KUALA LUMPUR, April 2, 2013 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative 3G mobile operator and SAS Malaysia, the leader in business analytics software and services, today announced the integration of SAS’ Visual Analytics solution into U Mobile’s operations in Malaysia. This strategic business move will allow its executives immediate access to real-time consumer behaviour data for significantly more informed business decisions.

At the signing ceremony, Jaffa Sany Ariffin, Chief Executive Officer of U Mobile highlighted the exciting new opportunities for growth afforded by the new capabilities enhancement. He said, “We have always focused on taking bold, innovative and strategic steps in our business direction. With the addition of powerful analytics capabilities to our operations, we are confident of continuing our strategic direction of expanding our business and increasing our market share in Malaysia.”

The initial phase of the integration of SAS’ Visual Analytics encompasses U Mobile’s marketing, product development and sales departments. Jaffa outlined the company’s commitment to ensuring that consumers are first in line to benefit from U Mobile’s capabilities enhancement.

“As consumers continue to seek ever increasing levels of service experience, it is vital for industry players to remain on top of market trends and opportunities. Through SAS’ Visual Analytics, we will have an in-depth analysis of our customers’ profiling, behaviour and usage patterns which will enable U Mobile to be more proactive in analyzing and understanding our customers better and continue offering them relevant quality mobile and customer experience,” he said.

He went on to add, “By equipping the innovation, service development, sales and marketing departments with modern analytics capabilities, we want to bring a whole new level of  enhanced mobile services to Malaysian consumers that help them ‘live connected’ and meet their different usage needs and requirements.”

U Mobile expects Visual Analytics to lead to better-informed decision making across the business, as executives now have fast access to important company data wherever they are. The partnership with SAS Malaysia perfectly positions U Mobile to make better-informed business decisions moving forward.

With the big data technology and services industry in Asia Pacific projected by IDC to reach a staggering USD 1.76 billion by 2016, SAS believes that there is significant demand for big data analytics in the Malaysian market.
Andrew Tan, Managing Director of SAS Malaysia is certain that analytics will play an increasingly critical role for Malaysian businesses that deal with large amounts of information.

“Analytics offers a powerful means for businesses to capitalise on their data assets, and SAS’ deep expertise in analytics has helped many businesses mine big data to find new opportunities and drive better business results,” said Tan.

SAS expects Visual Analytics to provide significant competitive advantages for U Mobile. Tan shared his confidence that U Mobile would benefit greatly from the integration. He said, “Visual Analytics puts the power of advanced analytics tools such as correlation, regression and forecasting into the hands of U Mobile’s executives, without them requiring any pre-requisite knowledge on coding. With this, tasks that previously would have required significant IT manpower such as market trend predictions and sales analysis comparisons can now be done on mobile devices by the executives themselves in a fraction of the time that it used to take.”

He went on to add, “Key to the user-friendliness of Visual Analytics is the auto-charting feature which automatically choses the best format to visualise information so that U Mobile executives can easily understand insights, trends and correlations hidden in vast amounts of information.  Furthermore, Visual Analytics is accessible from a variety of web-enabled devices including the iPad, enabling U Mobile executives to access critical business information wherever they are and at all times.”
READ ALSO  U Mobile Signs Exclusive Distribution Deal with 99 Speedmart

[/spoiler]

Images courtesy of cohn&wolfe XPRasia

 

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