Apple iPhone X

The iPhone X is a milestone for Apple for several key reasons. For one, it’s the 10th anniversary iPhone, and also the most drastic redesign of the smartphone line yet. It’s also the first time Apple has moved from the venerable LCD-based Retina Display to OLED. There’s one important element in this equation: Samsung.

I know what you’re thinking. Samsung, the Apple competitor in the smartphone race. But hey, Samsung is also a critical component supplier, both in microprocessors and… displays.

While Apple LCDs have always been great, it was high time Apple made a bigger move. So, Apple chose the all-screen iPhone X as the platform to roll out this massive upgrade.

Samsung, the display specialist, and one of the key suppliers in the world apart from LG and Sharp, was given the task to design and manufacture the iPhone X’s new display.

We’ve all seen what Samsung can do. Look no further than the beautiful Galaxy S8, S8+ and the most recent Galaxy Note8. All stunning, cutting-edge displays.

But Samsung has outdone itself this time. It has made the best OLED display on the planet, and it’s on the iPhone X. Yes, ironic.

iPhone X display

The display experts at DisplayMate recently put the iPhone X display through its paces and concluded that the display sets a new smartphone display benchmark.

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Apple played a hand in optimizing the panel, which DisplayMate states “Apple’s impressive precision display calibration is the major factor that sets the iPhone X apart from Samsung’s impressive OLED display.”

Here’s where the iPhone X matches or sets new standards:

  • Highest absolute color accuracy for any display (0.9 JNCD) — this is usually indistinguishable from perfect
  • Highest full screen brightness for OLED smartphones (634 nits)
  • Highest full screen contrast rating in ambient light (141)
  • Highest contrast ratio (Infinite)
  • Lowest screen reflectance (4.5 percent)
  • Smallest brightness variation with viewing angle (22 percent)

It’s important to note that the Galaxy Note8 reportedly can deliver brightness of over 1,000nits, but Dr. Soneira of DisplayMate explains that it only applies to small portions of the screen. For full brightness, the Note 8 can produce up to 560 nits with automatic brightness.

The iPhone X on the other hand, can top 634 nits at full whack.

In summary, DisplayMate says the iPhone X has the best all round display it has ever tested.

Follow this link for the full results.

Source: DisplayMate via ZDNet

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