Samsung, Tesco brings first shop-in-shop experience to Malaysia

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October 2nd, 2012 – Samsung Electronics Malaysia and Tesco Stores (Malaysia) Sdn Bhd recently launched a new “shop-in-shop” experience for Samsung products in their Tesco Extra Stores.

The event held at Tesco Extra, Mutiara Damansara, Petaling Jaya witnessed the first ever Samsung World shop-in-shop (SIS) concept retail experience in a hypermarket.

The SIS is aimed at providing the patrons of Tesco Extra with a different retail experience and a better understanding of Samsung’s products through their trained product experts, assigned at Samsung World. Samsung World will also provide insights on the latest of Samsung innovations, ranging from audio-visual products, mobile phones, digital appliances, digital image devices and IT products.

Samsung World was first introduced in March 2012, starting at Tesco Kepong. Subsequently, it expanded to Tesco Puchong and Penang. Tesco will be launching another Samsung World at Tesco Ampang, which is the retailer’s flagship store in Malaysia.

For more information on Samsung’s products, visit:

As for Tesco’s latest promotions and offerings, visit Tesco

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