Proton via its subsidiary in Indonesia, PT Proton Edar Indonesia (PEI), has launched the Proton Iriz. Showcased at the FX Sudirman Mall (aka FX Mall), it will continue to be on display till 22 February 2017.
Indonesia is only the second country after Brunei to import the Iriz supermini. The fun-to-drive, fun-sized hatch boasts signature Proton ride and handling, and a host of safety features.
Two variants are offered in the Indonesian market – the 1.3L MT Standard and the 1.3L CVT Standard, priced at IDR175,250,000 and IDR185,283,000 respectively.
The Iriz has the distinction of being the only compact hatchback below IDR350 million to be equipped with Electronic Stability Control (ESC). In addition, it boasts ABS with EBD, brake assist, hill hold assist (HHA) and seat belt reminder (SBR) system – features usually found only in higher-end premium cars.
Active and passive safety features aside, the car chassis uses Hot Press Forming (HPF) steel technology from Germany to increase the rigidity of the car. HPD steels is 5x stronger than normal steel, increasing body rigidity that strengthens the car cabin.
Since its debut, the Iriz has won many awards and garnered acclaim from the automotive industry in Malaysia. Most notable is a 5-star rating from the ASEAN New Car Assessment Programme (ASEAN NCAP). It was also recognised as the Most Affordable 5-Star ASEAN NCAP Car in Malaysia at the ASEAN NCAP Grand Prix Award 2016; Budget Car Of The Year at the 2016 ASEAN Car of The Year Awards; Best Industrial Design 2015 by Intellectual Property Corporation; Malaysia Good Design Mark Award 2014 by the Malaysia Design Council; and the People’s Choice Award at the New Straits Times’ Car of the Year 2014.
The Indonesian public has had the opportunity to test drive the Iriz at FX Mall since 16 February. Those who test drive the car during the campaign are automatically in the running to win attractive prizes. This includes 2x Grand Prize of an all-expenses paid 4D/3N trip for two to Malaysia, and a cash prize valued at IDR1.5 million (MYR500).
Consumers are welcome to visit FX Mall to test drive the Iriz. Available until 22 February 2017.
The Proton Iriz is available in seven colour choices – Cotton White, Midnight Black, Sterling Silver, Atlantic Blue, Graphite Grey, Citrus Green and Fire Red.
Bookings has been open since 16 February. Interested customers can book the Iriz from 10AM to 10PM daily at the FX Mall, until 22 February 2017.
For more information, visit www.proton-edar.co.id or call 6221-7392268 x213.
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