Pre-order the Apple iPhone XS, XS Max and Apple Watch Series 4 now

Apple iPhone XS
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After the big launch on 12 September, the Apple iPhone XS, XS Max and Apple Watch Series 4 are ready for pre-order starting today, 14 September 2018. For those who are enticed with the entry-level iPhone XR, you’ll have to wait a little longer. It won’t be ready for pre-order until 19 October.

The devices will be available in 30 countries including the U.S., U.K., China, Japan, Singapore and Australia starting 21 September, with an additional 29 countries including India and Russia, starting 28 September.

You can pre-order right now from and supported telcos like AT&T, Sprint, T-Mobile and Verizon in the U.S.

In countries like the U.S., Apple also offers an iPhone Upgrade Program where you can get a new iPhone every year with AppleCare+ coverage included. Monthly instalments start from as low as USD49.91 per month for the iPhone XS 64GB model.

To recap, the iPhone XS and iPhone XS Max are Apple’s new flagship smartphones – successors to last year’s iPhone X. While the iPhone XS looks identical to its predecessor, it offers uprated IP68 dust- and water-resistance, powerful performance from the 7nm Apple A12 Bionic chip, enhanced cameras, faster Face ID and for the first time supports dual-SIM, dual-standby.

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The iPhone XS Max sport the biggest display ever on a smartphone – a 6.5-inch Super Retina OLED display. Internally, it shares the same underpinnings as the iPhone XS, although it does have a bigger (unspecified) battery that delivers 1.5 hours more battery life compared to the iPhone X.

The iPhone XR is the entry-level iPhone X, packing similar internals to the iPhone XS and XS Max. Its 6.1-inch display is much bigger than the iPhone 8 Plus but housed in a much smaller body. Unlike its pricier siblings, the iPhone XR uses an LCD panel, which Apple says is the most advanced LCD in a smartphone, calling it “Liquid Retina.” Resolution-wise, it’s no different from the iPhone 8 Plus, but now stretches edge-to-edge and comes with a notch, and TrueDepth camera.

The “budget” iPhone XR comes in six colour options: Blue, White, Black, Yellow, Coral and (PRODUCT)RED.

Don’t know which to settle for? Check out this comparison page.

The Apple Watch Series 4 is the best and most advanced Apple Watch yet. The redesigned Apple Watch Series 4 now has a bigger edge-to-edge display with either a 40mm or 44mm case. It comes with a new heart sensor and can now take an electrocardiogram (ECG). With a new faster gyro, it can also detect falls.

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iPhone XS

  • 64GB – USD999
  • 256GB – USD1,149
  • 512GB – USD1,349

iPhone XS Max

  • 64GB – USD1,099
  • 256GB – USD1,249
  • 512GB – USD1,449

Apple Watch Series 4

  • GPS – from USD399
  • GPS + Cellular – from USD499
  • Nike (GPS) – from USD399
  • Nike (GPS + Cellular) – from USD499
  • Hermes (GPS + Cellular) – from USD1,249
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