P1 Teams Up with Universal Studios for Fast and Furious 5 Movie Premiere

Packet One or P1 as we know it, as part of its new “Furiously Stronger, Wider and Faster” campaign, is teaming up with Universal Studios to offer P1 customers an exclusive premiere of the hit movie Fast 5 (Fast and Furious 5) starring Vin Diesel, Paul Walker and Dwayne Johnson.

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“There is a huge brand synergy showcased in this campaign in terms of speed, strength and being a challenger. This triggered the conceptualization of the association between P1 4G and Fast 5. The objectives of this co-branded campaign are to tap into the popularity of the enormously successful US$2 billion Hollywood Blockbuster movie franchise and target the audience that it attracts. Universal Studios on the other hand, has been in the business for more than 85 years bringing unique entertainment experiences to millions of people around the world. P1 is delighted to bring Fast 5 to our customers,” Michael Lai, P1’s Chief Executive Officer commented.

The charismatic CEO added that P1 customers download an average of 12GB of data per month and that’s equivalent to 3000 song downloads or 12 DVD quality movies. Since beginning its operations two and a half years ago, P1 has secured over 280,000 customers as at January 2011.

The Furiously Stronger, Wider and Faster campaign offers an exciting competition for new P1 4G subscribers to both P1 4G Home and On-The-Go packages. Fantastic prizes range from 5-star luxury holiday packages for two to Hong Kong, Bali and Phuket, iPads, netbooks to cool digital cameras. Other prizes include exclusive tickets to the screening of the Fast 5 movie plus limited edition Fast 5 merchandize. Contest mechanics are simple. Upon registration, new subscribers only need to answer two easy questions and complete a slogan. The competition runs from now till 5 June 2011.

Go Fast, Go Furious!

Catch the official trailer in HD
httpv://www.youtube.com/watch?v=TnR9-fcJ7HI

[learn_more caption=”Read Official Press Release Here”]
PRESS RELEASE
FOR IMMEDIATE RELEASE
Packet One Networks (Malaysia) Sdn. Bhd.
21 April 2011

P1 AND UNIVERSAL STUDIOS HOLLER FURIOUSLY STRONGER, WIDER AND FASTER!

Kuala Lumpur – Packet One Networks (Malaysia) Sdn. Bhd. (“P1”), Malaysia’s first and leading 4G wireless broadband service provider, is teaming up with Universal Studios for the first time to offer P1 customers an exclusive premier of the hit movie Fast and Furious 5, also known as Fast 5 in conjunction with its latest Furiously Stronger, Wider and Faster campaign.
Michael Lai, P1’s Chief Executive Officer said, “As the leading 4G broadband provider in Malaysia, P1 is getting stronger, wider and faster by the day. With improved backend infrastructure, enhanced network management and expanding P1 4G’s coverage, our customers are noticing significant improvements in P1 4G’s experience, speeds and service.”
Lai added that Fast 5 draws similarities with the basic elements of P1’s spirit of not shying away from challenges and continuing to grow from strength to strength.

“There is a huge brand synergy showcased in this campaign in terms of speed, strength and being a challenger. This triggered the conceptualization of the association between P1 4G and Fast 5. The objectives of this co-branded campaign are to tap into the popularity of the enormously successful US$2 billion Hollywood Blockbuster movie franchise and target the audience that it attracts. Universal Studios on the other hand, has been in the business for more than 85 years bringing unique entertainment experiences to millions of people around the world. P1 is delighted to bring Fast 5 to our customers,” he commented.

“P1 4G is built for broadband. Our customers are serious broadband users. They download an average of 12GB of data per month and that’s equivalent to 3000 song downloads or 12 DVD quality movies! In just two and a half years since we first began operations, we have secured over 280,000 happy customers as at January 2011. This is a testament to our network strength and customer service focus,” he said.

P1 is offering special data promo packages for the duration of this campaign and competition. The Home package is only RM49. Wiggy packages are available at RM10, RM20 and RM30 off normal subscription rates. The Fast 5 movie starring Paul Walker, Vin Diesel and Dwayne Johnson opens in cinemas end of this month. For more details, visit www.p1.com.my.
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