The 4G race is hotting up with P1 4G (rebranded from P1W1MAX) announcing a slew of new products and packages last week, hot on the heels of the recently launched “Stronger, Wider, Faster by the Day” campaign. About 30 bloggers (some familiar faces, some new), opinion leaders and tech heads including people like K. Kugan aka scamboy of Malaysianwireless.com fame, Mike Campton of 8TV, attended a special private event at Frames Cafe in Sunway Pyramid. The new line-up of devices includes a powerful new portable USB modem named “Super W1GGY” UH-235 and MF-230, a slick portable personal hotspot (MiFi) device which allow for internet access sharing via multiple devices).
Broadband on the Go
The new USB modem is a departure from the wedged USB modem design of the old, with a much improved, advanced antenna. It’s 2.5 times larger than its predecessor, but offers improved signal strength for uplink performance. The modem conveniently comes fitted with a suction cup to be fixed on a window, wall or laptop; and with a stand to rest on a table. My first impression – big but a pleasant change from the previous.
The event kicked off with a very iPad- and Apple-centric presentation by Alvin, demonstrating rich media applications and today’s mobile broadband requirements. Then a more detailed preso on the new P1 4G products and packages by Noora Mat Rifin. Later on, attendees were treated with the appearance of some well-known superheroes – Batman and Robin, Superman, Spiderman and even a very hot-looking, whip-totting Catwoman! Trust P1 to get creative, zany and out-of-thebox ideas to create buzz! Plenty of photography snaps with superheroes and a gigantic frame went on in between food and chatter. Food at Frames was fantabulous (refer to pics in gallery). P1 answered questions thrown from the audience and also through a live Twitter board, which was pretty cool.
P1 later offered 15 Super W1GGY devices to interested attendees for testing. I, took up the offer. I’ll be posting some updates on speeds in an around KL. In addition to the fabulous food, great company and a USB modem to bring home, we were also given generous goodie bags which included USB-powered laptop stand.
Thumbs Up to an Enjoyable Evening
P1 always had a knack for organising interesting, fun events and in return getting close with users at ground level. This was no different. A very enjoyable, fun evening where friends got to meet old friends and new, and get close with the P1 team.
For more info on the new P1 4G On-The-Go Broadband plans (W1GGY, Super W1GGY and Supreme Add-on), visit http://www.p1.com.my.
Check out the pics from the event below:
Full Press Release
8 November 2010
P1 REVEALS BROADBAND ON-THE-GO LATEST OFFERING AND WHAT IS TO COME
LATEST DEVICES AND VALUE-FOR-MONEY PACKAGES PROVIDING MALAYSIANS WITH BROADBAND ON-THE-GO FLEXIBILITY
Kuala Lumpur- Fresh on the heels of the launch of its “Stronger, Wider, Faster by the Day” campaign, P1 4G today revealed its exciting line-up of new powerful devices and value-for-money packages which will be launched over the next six months, providing Malaysians with the best value wireless broadband on-the-go.
The line-up includes a new more powerful USB modem which was launched today and the MiFi (Personal Hotspot for sharing internet access via multiple devices simultaneously) which is set for launch early next year. During the event, P1’s Chief Executive Officer, Michael Lai showcased how the MiFi allows for multiple devices to be connected simultaneously to access rich media applications.
Lai, said P1 4G caters to all types of Internet users. However, P1 sees a rising trend of customers beginning to love rich media on-the-go. “Our customers want to be connected all the time and everywhere to keep up to date with their Facebook, enjoy YouTube and watch streaming video with their friends. For these serious broadband users, P1 4G is by far the best wireless broadband option in the country.”
P1’s statistics prove that its subscribers are increasingly enjoying Internet on-the-go. “About one third of our subscribers are enjoying our service on-the-go and with the exciting line-up of devices and packages we have in store, that percentage is set to grow exponentially,” said Lai. “Broadband should be all the time and everywhere. That’s what we aim to provide.”
The new super strength modem P1 launched offers users a stronger than ever P1 4G service on-the-go. The more powerful, more flexible and more advanced UH-235 USB modem will support the new P1 4G On-The-Go Broadband Plans for W1GGY, Super W1GGY and P1 4G Supreme Add-On plans.
The new USB modem has an advanced antenna, designed to deliver the best connection. Technically speaking: it has a 5dBi omni antenna that radiates and receives signals from any direction and automatically selects the best antenna (within the modem) to improve signal strength for better uplink performance. With 25dBm transmission power, it delivers exceptional quality at home, in the office or on-the-go.
For optimum indoor use, the modem is also fitted with a suction cup to fix the modem to a window or wall. It also comes with an accompanying 1meter USB cable giving the user the flexibility to sit away from the window yet still enjoy a strong P1 4G service.
Current P1 4G Home users who are keen to have a taste of this powerful device with greater performance can immediately subscribe to the P1 4G Supreme Add-On at only RM30 extra per month.
The Supreme Add-On is an addition to P1 4G’s new Super Broadband packages. Other deals include a Standard Add-On with the existing P1 4G UM-230 portable USB modem for RM20 extra per month for P1 Home plan customers. For users who already own a WiMAX-Ready 4G laptop, just sign up for a EZ 1NSiDE Add-On for only RM20 per month.
Lai added, “P1 is the ONLY service provider to offer fast, wireless rich media at home and on-the-go; all in the same package without having to go to two separate service providers. One package, one provider, one bill. The best value for money in town.”
These unbeatable offers are on from now until 31 December 2010.
Meanwhile, the W1GGY and SUPER W1GGY plans are available starting 15 November 2010 at a promotional price from as low as RM45 for 10GB usage per month.
About Packet One Networks (Malaysia) Sdn. Bhd.
Packet One Networks (Malaysia) Sdn Bhd (“P1”), a subsidiary of Green Packet Berhad, is Malaysia’s first and leading 4G telecommunications company with the country’s widest 4G coverage.
P1 4G represents the first large-scale commercial 4G deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.
P1’s goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation’s goal providing Broadband for All.
P1 is the winner of the Red Herring Asia’s Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia’s first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award. P1 is awarded the 2010 Most Promising Service Provider of the Year by the prestigious 2010 Frost & Sullivan Malaysia Telecoms Awards. P1’s “Sudah Potong?” advertising campaign bagged gold at the highly coveted 2010 Malaysia Effie Awards. For more information on P1 4G, visit http://www.p1.com.my/