P1, the 4G wireless broadband pioneer, has launched its much-awaited new MiFi MF230 device together with “The Dark Knight Rises” movie blockbuster. The pocket-size personal WiFi modem is targeted at users with two or more devices.
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The P1 MiFi can share a broadband connection to six devices – five via WiFi and one tethered via USB port.
[quote]“Many people have two or more devices that can include the laptop, smart phone, tablet, WiFi camera and gaming device. To connect all these devices with different broadband plans would be expensive and inconvenient. Everyone should get their own MiFi (personal 4G WiFi) and now they can”, says P1 CEO Michael Lai. [/quote]
The P1 MiFi modem is available for only RM100 with any standard P1 ToGo plan, its combo OnePlan or as an add-on to the ForHome plan. This means that the P1 MiFi can be as accessible as a once-off RM100 device fee plus a monthly fee of RM39. Heavy data users can opt for the mid to high plans which offer uncapped speed and up to 10GB usage quota. Competitor MiFi products range from RM250 to over RM400.
As part of the campaign, any P1 MiFi with plan purchase comes with exclusive ‘The Dark Knight Rises’ merchandise for a limited time while stocks last. Visit www.p1.com.my/togo for more.
[spoiler title=”Show Official Press Release”]
PRESS RELEASE
FOR IMMEDIATE RELEASE
Packet One Networks (Malaysia) Sdn. Bhd.
27th of June 2012
P1 Rises with The Dark Knight to Promote MiFi – Its New Personal 4G WiFi Modem and Plans
Kuala Lumpur, 27th of June 2012 – Packet One Networks (Malaysia) Sdn. Bhd. (P1) launches its new MiFi MF230 with ‘The Dark Knight Rises’ movie blockbuster. The P1 MiFi (which stands for my personal WiFi) is a modem best suited for those who appreciate an affordable broadband connection for all their WiFi-enabled devices while on the go.
P1 MiFi can serve broadband connection to six devices, five via WIFi and one via USB port.
“Many people have two or more devices that can include the laptop, smart phone, tablet, WiFi camera and gaming device. To connect all these devices with different broadband plans would be expensive and inconvenient. Everyone should get their own MiFi (personal 4G WiFi) and now they can”, says P1 CEO Michael Lai.
The pocket-size P1 MiFi modem is available for only RM100 with any standard P1 ToGo™ plan, its combo OnePlan™ or as an add-on to the ForHome™ plan. This means that the MiFi (personal 4G WiFi) can be as accessible as a once-off RM100 device fee plus a monthly fee of RM39. Those who seek performance can opt for the mid to high plans which offer uncapped speed and up to 10GB usage quota. Competitor MiFi products range from RM250 to over RM400.
“P1 plans are designed for value. With P1 MiFi now available to more tech savvy Malaysians via our friendly price point, more of us can be like Batman whether men or women. Batman may not have superpowers but he can still rise to power and keep Gotham City safe assisted by his cool and sleek gadgets,” Michael said.
As part of the campaign, any P1 MiFi with plan purchase comes with exclusive ‘The Dark Knight Rises’ merchandise for a limited time while stocks last. To find out more about the P1 MiFi modem and plans, please visit www.p1.com.my/togo
About Packet One Networks (Malaysia) Sdn. Bhd.
Packet One Networks (Malaysia) Sdn Bhd (“P1”), a subsidiary of Green Packet Berhad with South Korea leading Operator, SK Telecom as second largest shareholder, is Malaysia’s first and leading 4G telecommunications company. P1 represents the first large-scale commercial 4G WiMAX deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea. Although LTE is still in its infancy in Malaysia, P1 is already gearing up for 4G LTE transition and deployment through strong strategic partnerships with the world’s largest LTE proponents namely Qualcomm International, China Mobile Limited and being accepted into the elite Global TD-LTE Initiative (“GTI”) that encompasses more than half the world’s market potential. P1’s goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation’s goal providing Broadband for All.
P1 was the winner of the Red Herring Asia’s Most Innovative Private Technology Company and was listed in the Malaysia Book of Records as Malaysia’s first WiMAX telco in 2008. In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award as well as the 2010 Frost & Sullivan Malaysia Telecoms Awards for the Most Promising Service Provider of the Year. Its advertising campaign, “Sudah Potong?” also bagged the gold at the highly coveted 2010 Malaysia Effie Awards and in 2011, P1 received the Best Enterprise Brand from Global Golden Brand Award. Simultaneously, P1 was also awarded the Global Leadership Awards for the Internet Category. For more information on P1, visit http://www.p1.com.my/
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