Ninetology Malaysia has unveiled its strategy and key initiatives to further expand across ASEAN as it looks to hit a revenue target of RM380 million by the end of 2014. The mobile upstart announced a sales revenue of RM180 million and an impressive 12% mobile device market share in Malaysia as of December 2013.
The infant brand has sold over 1 million units of its devices to date and also expanded into Indonesia in September last year. It plans to establish presence in Philippines, Thailand and Vietnam.
Ninetology has announced a long-term collaboration with Qualcomm to help drive its expansion plans in ASEAN. One of the fruits of this partnership is an upcoming LTE mobile device. The Asia-Pacific region has the highest 4G subscriber growth rate in the world.
“We have humanized our products, which will be the foundation for our business growth and expansion, ” said Sean Ng, Chief Executive Officer of Ninetology ASEAN.
Ninetology has said that it will embark on collaborations with content providers to strengthen its Smart Communication project this year and implement a cloud-based E-tracking system in its devices.
To mark its ASEAN expansion plans and launch of its “so WOW for all” brand campaign, Ninetology unveiled its AirAsia aircraft livery.
On the local front, Ninetology will be investing up to RM5 million to increase its experiential centers to nine other locations across Malaysia by 2015.