New Norton Secured Seal is the Most Recognised Trust Mark on the Internet

In an initiative to increase internet and browsing security, Symantec Corp. (NASDAQ:SYMC) announced that it will be combining the VeriSign checkmark with the Norton brand to create the Norton™ Secured Seal. The new seal will be displayed more than half a billion times a day in 170 different counties on websites and search results, making it the most recognised trust mark on the Internet to date.

Symantec acquired VeriSign Authentication Services in August 2010 and has since expanded its authentication business providing market leading solutions to businesses and their websites. VeriSign has also been rated to be the world’s largest and most trusted provider for Security Sockets Layer (SSL) certificates. Together with the combined brand equity strengths, Symantec and Norton have created the most trusted global brand for protecting information and identities online.

What does this mean to us Internet users?

[quote]Christian Christiansen, program vice president for Security Products and Services at IDC states, “As content web choices explode and threats increase, customers increasingly need confirmation that a web site is genuine and safe. To answer this customer requirement, companies need to present customers with assurances of reliability. Therefore, the Norton Secured Seal, backed by Symantec authentication and security, is an important and recognisable trust mark for online consumers.”[/quote]

A U.S. online consumer study¹ found that recognition of the Norton Secured seal is high.

94 percent of consumers are likely to continue an online purchase when they view the Norton™ Secured Seal during the checkout process, more than other seals or when no seal was displayed.
77 percent of consumers recognised the Norton™ Secured Seal, more than competitors’ trust seals.
65 percent of consumers agree that a website displaying the Norton™ Secured Seal is “safe to browse and won’t give me a virus,” more than any other online trust mark.
90 percent of respondents indicated they would not continue a transaction if they saw a browser warning page indicating the absence of a secure connection.

To provide users a visual representation of the two most trusted names in online security, Symantec has since began updating all VeriSign seals to the Norton™ Secured Seal to websites worldwide starting April 17, 2012 which will continue for two weeks. The transition will require no action by current customers. Other companies that self-host the seal will need to manually update the Norton Secured Seal. For more information, go to http://bit.ly/I7UkrB.

[spoiler title=”Read Official Press Release”]

New Norton Secured Seal is the Most Recognised Trust Mark on the Internet

Symantec unites the power of the VeriSign and Norton brands for greater website protection

KUALA LUMPUR, Malaysia – April 23, 2012 – Symantec Corp. (NASDAQ: SYMC) announced today that it is combining the power of the VeriSign checkmark with the industry-leading Norton brand, to create the most recognised trust mark on the Internet – the Norton™ Secured Seal. It will be displayed more than half a billion times per day in 170 countries on websites and in search results on enabled browsers. The Norton Secured Seal provides consumers and businesses with the assurance that the website is highly-trusted and secure.

“As content web choices explode and threats increase, customers increasingly need confirmation that a web site is genuine and safe,” said Christian Christiansen, program vice president for Security Products and Services at IDC. “To answer this customer requirement, companies need to present customers with assurances of reliability. Therefore, the Norton Secured Seal, backed by Symantec authentication and security, is an important and recognisable trust mark for online consumers.”

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Together with the combined brand equity strengths, Symantec and Norton have created the most trusted global brand for protecting information and identities online. Since the acquisition of the VeriSign Authentication Services business, Symantec has expanded its authentication business, integrating rigorous website security and anti-malware technologies, to develop market-leading solutions. The company builds on its leadership, as the world’s largest and most trusted provider of Security Sockets Layer (SSL) certificates, into offering comprehensive website security solutions.

“Since acquiring the VeriSign Authentication business, Symantec extends the core foundation of SSL to offer the most comprehensive security portfolio in the market,” said Fran Rosch, vice president, Identity and Authentication, Symantec. “Our shift to delivering Website Security Solutions further strengthens the protection of data and information in transit. The Norton Secured Seal represents a major step in helping companies establish higher levels of website trust and confidence with their customers.”

“Symantec and Norton’s combined brand equity have created the most trusted global brand for protecting information and identities online. Norton is committed to helping consumers stay protected, across all aspects of their digital lives,” said Sally Jenkins, vice president, Consumer Worldwide Marketing, Symantec. “The Norton Secured Seal is backed by the trusted Norton brand and empowers consumers to browse, shop, and socialize online with full confidence that their personal information is secure.”

Trust Seal Helps Improve a Company’s Website Business, Reputation and Customer Relationships

Business customers will value the Norton Secured Seal, for its proven ability to enable a secure online experience while increasing visibility and transactions. The seal can attract new visitors and potential customers that are crucial to a website’s success. This may result in increased traffic, more click throughs and higher rankings in search results. A U.S. online consumer study¹ found that recognition of the Norton Secured seal is high.

94 percent of consumers are likely to continue an online purchase when they view the Norton™ Secured Seal during the checkout process, more than other seals or when no seal was displayed.
77 percent of consumers recognised the Norton™ Secured Seal, more than competitors’ trust seals.
65 percent of consumers agree that a website displaying the Norton™ Secured Seal is “safe to browse and won’t give me a virus,” more than any other online trust mark.
90 percent of respondents indicated they would not continue a transaction if they saw a browser warning page indicating the absence of a secure connection.

Protecting consumers’ information and preserving their trust is central to Symantec’s business. And the Norton Secured Seal provides further assurance to businesses that their customers’ online information and transactions are protected at all stages of their engagement online.

Norton Helps Consumers Stay Safe Online

Symantec’s consumer products are used by more than 150 million people worldwide and Norton products ship on more than 60 percent of Windows-based consumer PCs.
The Norton Secured Seal is already familiar to consumers who use Norton Safe Web, a site ratings service that makes it easy for consumers to differentiate between a safe and risky site. In addition, Norton Safe Search leverages Safe Web technology to provide users visual site ratings within search results before they visit a site.
For consumers, seeing the Norton Secured Seal lets them know it is safe to communicate, transact and exchange information on that site.

Availability

To provide users a visual representation of the two most trusted names in online security, Symantec began automatically updating all VeriSign seals with the Norton™ Secured Seal to websites worldwide starting April 17, 2012 which will continue for two weeks. The completely seamless transition will require no action by current customers. Other companies that self-host the seal will need to manually update the Norton Secured Seal. For more information, go tohttp://bit.ly/I7UkrB.

Multimedia

· Customer Video: VeriSign and Symantec Unite: Same Check. New Name

· Stay Secure Online

Resources

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