The Little X
The Nokia X features a 4-inch 840 x 480 (@ 233 PPI) IPS display, dual-core 1Ghz Qualcomm Snapdragon S4 processor, 512MB RAM, 3MP main camera, dual-SIM, 1500mAh battery, 4GB storage and microSD supporting expanded memory of up to 32GB. The device supports WCDMA (7.2Mbps) and GSM data networks. The Nokia X is priced at 89 euros (approx. RM350) and is available immediately in growth markets.
The Better Little X
The Nokia X+ has similar specs to the Nokia X but has 768MB RAM and a bundled 4GB microSD card. The Nokia X+ is priced at 99 euros (approx. RM390) and will be available in Q2 2014.
The Big X
The Nokia XL is the priciest in the Nokia X range, and naturally features better specs. The device features a 5-inch 800 x 480 (@ 187PPI) IPS LCD display, dual-core 1Ghz Qualcomm Snapdragon S4 processor, 768GB RAM, 4GB storage, microSD slot supporting up to 32GB additional memory and a 2000mAh battery. The battery is claimed to provide a maximum standby time with dual-SIM of 30 days. The main camera is 5MP with auto focus and LED flash, while the front-facing camera is 2MP.
The Nokia XL is priced at 109 euros (approx. RM430) and will be made available in Q2 2014, also targeted at growth markets.
Nokia X in Malaysia, soon?
The boys at Lowyat.NET have been snooping and discovered that Nokia Malaysia has put up a Nokia X page on its website, citing “Coming soon”. So expect the trio of budget devices to come to Malaysian shores soon.
Brilliant multi-prong strategy or a crazy forking idea?
It remains to be seen what kind of impact the budget Nokia X will have in the extremely crowded low-end Android scene, and ultimately Nokia’s bottom-line. And it will also be interesting to see how this impacts Nokia’s Lumia (the lower rung) and Asha family of smartphones. Will it cannibalise sales of WP8 devices?
What do you think of Nokia’s brave move into the Android world? And how do you think it will impact its Windows Phone business? Comment below.