You may not realise it, but some of our fellow Malaysians need help more than others. I’m talking about orangutans, tapirs, and tigers (yes, our Harimau Malaya) – wildlife that’s so much part of our culture and local folkfore. They’ve been dwindling in numbers in recent years and are in danger of extinction. Which makes the need for their conservation even more crucial than ever.
Heeding this call, Maxis has collaborated with the Department of Wildlife and National Parks (PERHILITAN) to celebrate ALL Malaysians by supporting the conservation of endangered animals in Malaysia through its Endangered Malaysians project.
It’s a month-long initiative where Maxis has also teamed up with Huawei and leading Malaysian photographers to immortalise and capture these beautiful animals, our fellow Malaysians.
The photos will be available on Maxis’ website and Facebook page as part of the #KitaRakyatMalaysia pledge. This is to encourage more Malaysians to play a role in protecting these endangered animals.
Here’s how the pledge works:
- Visit maxis.com.my/KitaRakyatMalaysia
- Click on the “Make A Pledge” button on the website
- Wait for a pop-up to appear with the option to share the photo and pledge on their Facebook profile
- The pledges will include the official hashtag, #KitaRakyatMalaysia
- For each pledge made, Maxis will donate MYR1 to PERHILITAN to aid their conservation efforts
You can also visit Ikano Power Centre (IPC) from 24 August to 2 September, 10AM to 10PM to view the visual showcase of the endangered animals. Park rangers from PERHILITAN will also be giving talks to the public.
To drive the project further, Maxis will also be creating awareness on animal conservation amongst the younger generation. Through its eKelas programme, the company will conduct art workshops for eKelas students as well as produce related content for the eKelas portal.
Maxis eKelas is the company’s flagship social responsibility programme focused on improving academic performance of students in rural and underserved communities. The programme offers a combination of live tutorials, group learning and interactive digital content, in line with the Malaysian School Syllabus. After a year-long pilot program, Maxis eKelas officially launched in 2016 and it is expected to impact 10,000 students in 2018.
Looking back, Maxis has always harnessed technology for greater good. A good example was its partnership with EPIC Homes and leading online retailers in 2016 for the Kongsi Home project. Malaysians could purchase parts of a house online, which went into building homes for communities in need.
I had the privilege to be part of a team of 28 Maxis volunteers to build a home for an Orang Asli family that year.
And in the same year, Maxis also lend a hand to flood victims by providing an S.O.S Power Pot to victims. The pot was a portable device that converted thermal energy to electricity. By merely boiling water, users could charge their phones by connecting a USB cable to the pot.
Learn more about the Endangered Malaysians project here: www.maxis.com.my/KitaRakyatMalaysia.
