Malaysian OPPO F1s sales hit 100,000 units in 2 months

OPPO F1s

It’s no secret. Malaysians love selfies. If you’re still in denial, then perhaps OPPO will reaffirm that statement. The world’s Top 5 smartphone maker has emerged as the strongest player in the mid-lower range of the market (MYR900-MYR1200). Following the success of the F1 and F1 Plus “Selfie Expert” range, the F1s has received tremendous response in Malaysia – pushing 100,000 units in sales, in just two months.

In a fail swoop, it has captured 50% sales in the mid-lower tier market. Quite an impressive feat. Looks like its focus on the front-facing camera, with the endorsement of celebrities like Nora Danish, Ayda Jebat, Min Chen and JC Chee have paid off. It has also been busy expanding its offline presence, targeting 4,000 point of sales locations by the end of 2016.

OPPO F1s Min Chen

Based on independent research by China-based Sino-MR, the OPPO R9 (or F1 Plus, in Malaysia) continues to rule the roost in the second and third quarter domestically, beating even the previous generation iPhone 6s and Huawei Mate 8.

Outside its homeland of China, OPPO is ranked #2 in the South East Asian market, and remarkably #4 in the world (IDC AP: Q22016). In SEA, OPPO has pushed 28 million units to consumers and is positioned behind Samsung in terms of market share.

OPPO has put its weight behind global marketing campaigns to expand its brand visibility with high profile sponsorships like FC Barcelona, America’s Next Top Model and ICC.

OPPO F1s crowd

Just to recap, the F1s “Selfie Expert” boasts a whopper of a front camera –– 16MP f/2.0 backed by Beautify 4.0 technology and a Screen Flash feature. It also supports gesture and voice-activated selfies. The F1s retails for MYR1,198 (incl. GST).

READ ALSO  Get up to 8GB free data with Tune Talk for Chinese New Year

For more about the OPPO F1s, hit this link: vernonchan.com/2016/08/oppo-f1s-latest-selfie-expert-hits-selfie-loving-malaysian-market/

For everything OPPO, visit vernonchan.com/tag/oppo

OPPO F1s

Tags:

  • Designer. Writer. Webhead. Tech geek. Twitter-addict. Apple. Animal lover. Steve Jobs groupie. Petrolhead. BMW. Porsche. Alfisti. Chelsea FC.

  • Show Comments (0)

You May Also Like

newhonor leak

A #NEWHONOR smartphone is coming, is it the honor 10?

Honor Malaysia has teased its new honor device that’s coming to Malaysia soon. This ...

OPPO Flagship Store launch

OPPO opens first Southeast Asia flagship store in Malaysia

Over the weekend, OPPO officially pulled the curtains off its first flagship store in ...

Digi Reload & Win contest

Digi celebrates 20th anniversary by giving away RM1 million in prizes

Digi celebrates its 20th anniversary and gives away RM1 million in prizes including two ...