It’s no secret. Malaysians love selfies. If you’re still in denial, then perhaps OPPO will reaffirm that statement. The world’s Top 5 smartphone maker has emerged as the strongest player in the mid-lower range of the market (MYR900-MYR1200). Following the success of the F1 and F1 Plus “Selfie Expert” range, the F1s has received tremendous response in Malaysia – pushing 100,000 units in sales, in just two months.
In a fail swoop, it has captured 50% sales in the mid-lower tier market. Quite an impressive feat. Looks like its focus on the front-facing camera, with the endorsement of celebrities like Nora Danish, Ayda Jebat, Min Chen and JC Chee have paid off. It has also been busy expanding its offline presence, targeting 4,000 point of sales locations by the end of 2016.
Based on independent research by China-based Sino-MR, the OPPO R9 (or F1 Plus, in Malaysia) continues to rule the roost in the second and third quarter domestically, beating even the previous generation iPhone 6s and Huawei Mate 8.
Outside its homeland of China, OPPO is ranked #2 in the South East Asian market, and remarkably #4 in the world (IDC AP: Q22016). In SEA, OPPO has pushed 28 million units to consumers and is positioned behind Samsung in terms of market share.
OPPO has put its weight behind global marketing campaigns to expand its brand visibility with high profile sponsorships like FC Barcelona, America’s Next Top Model and ICC.
Just to recap, the F1s “Selfie Expert” boasts a whopper of a front camera –– 16MP f/2.0 backed by Beautify 4.0 technology and a Screen Flash feature. It also supports gesture and voice-activated selfies. The F1s retails for MYR1,198 (incl. GST).
For more about the OPPO F1s, hit this link: vernonchan.com/2016/08/oppo-f1s-latest-selfie-expert-hits-selfie-loving-malaysian-market/
For everything OPPO, visit vernonchan.com/tag/oppo
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