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LG Launches IPS4 Monitor Series

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LG Electronics (“LG”) has launched a new line of monitors labeled the IPS4 series. Featuring In-Plane Switching (IPS), the new series of monitors produce superb color reproduction, picture quality and unmatched color shift-free wide viewing.

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The IPS4 series has an impressive 178 degree view angle, giving viewers superb picture quality without any color shift. The new monitors also feature Smooth Color Change, eliminating blur generated from rapid movement in games and movies, generating less eye fatigue during long viewing sessions.

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By boosting color consistency and minimizing color changes, the IPS4 series is able to reproduce original colors, virtually eliminating the gap between what is shot and what is shown. As such, the IPS4 monitors are ideal for anyone engaged in photography or video editing. Also included are a number of easy–to-use functions such as the Dual Smart Solution feature which adds a simple one-click set-up to run dual monitors and even creates a dual taskbar and auto-optimized dual web split screen. The Dual Screen feature optimizes the window size to automatically divide the screen to view multiple web pages, making it easier than ever before to multitask online.

LG’s IPS234V will be available in all LG retail outlets in Malaysia on early June onwards at the recommended retail price of RM537.

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LG MAKES DYNAMIC VIEWING EXPERIENCE MAINSTREAM WITH NEW IPS MONITORS

IPS4 Monitor Delivers Stunning Picture Quality, Lifelike Color

Expression, Original Color Consistency, Enhanced Viewing Comfort

KUALA LUMPUR, May. 4, 2012 – LG Electronics (LG) announced the availability of a new line of monitors, the IPS4 series. These monitors feature In-Plane Switching (IPS) rather than conventional Twisted Nematic (TN) panels, allowing for superb color reproduction, exceptional picture quality and unmatched color shift-free wide viewing.

Thanks to an impressively wide viewing-angle (178 degrees), the new IPS monitors enable viewers to enjoy superb picture quality without any color shift whether sitting, standing or lying down. Smooth Color Change also eliminates blur generated from rapid motion in actionscenes, sports or video games so that viewers feel less eye fatigue even during longer viewing sessions. When all of these technologies are combined, the result is a richer, more comfortable viewing experience.

By boosting color consistency and minimizing color changes, the IPS4 series is able to reproduce original colors, virtually eliminating the gap between what is shot and what is shown. As such, the IPS4 monitors are ideal for anyone engaged in photography or video editing.

“Despite strong sales and dominating the professional market, IPS monitors were less popular with the majority of consumers due to the cost of high-quality IPS panels,” said HK Kwon, Managing Director of LG Electronics (M) Sdn Bhd “With the launch of the affordable IPS4 series, LG is taking a huge step in making IPS monitors ubiquitous in every room.”

A number of easy-to-use functions add to the appeal of the IPS4 series. For instance, the Dual Smart Solution feature uses a simple one-click set-up to run dual monitors, and even creates a dual taskbar and auto-optimized dual web split screen. The Dual Screen feature optimizes the window size to automatically divide the screen to view multiple web pages, making it easier than ever before to multitask online.

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Efficiency has also been improved. The monitors are equipped with a cable management design that does away with the messy snarl of wires. The IPS4 series is much more energy-efficient compared to conventional LED monitors without sacrificing picture quality.

LG’s IPS234V will be available in all LG retail outlets in Malaysia on early June onwards at the recommended retail price of RM537.

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