KWC Fashion Mall has now the distinction of being Malaysia’s first ever wholesale mall to go online. Through a strategic partnership with rapidly-growing marketplace portal — 11street — KWC Fashion Mall’s selection of fashion and apparels, gifts and festive items will be made available consumers online.
The move online is timely as more consumers get connected through mobile and broadband, with an increasing “on-the-go, always on” lifestyle. There’s been an apparent shift as more businesses include omni-presence as part of a more holistic customer experience.
The partnership is seen as a win-win for both parties with 11street being able to expand its range of trendy offerings, at wholesale prices. KWC on the other hand will benefit from increased awareness and boost in transactions for its tenants.
For a start, 11street will be adding 2,000 new items gradually on a daily basis, and the items can be accessed through 11street’s mobile app as well as web portal.
In conjunction with the Raya festive season, 11street is offering exclusive discounts of up to 70% on selected items as well as free shipping.
11street features collaborative-curated content via its mobile app that gives customers access to hot items and products quicker. Its unique “Shocking Deals” section provides a Lowest Price Guarantee, giving customers value choice and bargains.
First established in South Korea in 2008, it has grown to become one of the top global e-commerce marketplaces with 400,000 sellers serving over 30 million consumers globally. In Malaysia, it was launched in April with much fanfare, with superstar Korean celebrity Lee Min Ho and local actress Emily Chan making an appearance. 11street also has strong presence in Turkey and Indonesia, known respectively as n11 and elevenia.