Jabra introduces new Elite range in Malaysia

Introducing the Elite Active 65t, Elite 65e and Elite 45e
Jabra Elite launch
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Jabra has launched the newest additions to its wireless Elite product family in Malaysia – the Elite Active 65t, Elite 65e, and Elite 45e. The new headphones and earbuds boast signature Jabra design and superior sound for both voice and music.

According to Jabra research, daily usage of headphones by frequent users focuses on calls (58 percent of users each day), music (53 percent) and voice control (35 percent). The Elite series addresses these needs and is engineered to deliver outstanding music quality, strong voice performance and built-in support for voice assistants like Alexa, Siri or Google Now.

Last year’s stunner – the award-winning Elite Sport, the most technically advanced true wireless sports earbuds, set the benchmark for the Elite range.

Following that, the Danish company introduced the Elite 65t and Elite Active 65t at CES 2018, instantly earning critical acclaim and winning the CES Innovation Award. Check out my hands-on experience with the Elite 65t.

Jabra Elite 56t + Elite Sport
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Jabra Eilte 65t + Elite Sport

Jabra learned much from the original Elite Sport and building on the success of the pioneering earbuds, the new range continues to incorporate leading audio technology to offer a best-in-class voice and music experience.

What’s great is also the outstanding software experience that the companion Jabra Sound+ app offers – allowing you to personalize your Jabra experience as well as extend the features of the earbuds.

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Another draw is the two-year warranty against dust and water ingress, for ultimate peace of mind.

Before we go any further, you may be wondering about the new naming convention Jabra has employed for the Elite range. The suffix letter signifies the style of earbuds/headphones: “e” for wireless earbuds, “t” for true wireless earbuds, and “h” for headphones.

Now that we’ve gotten that out of the way, let’s drill down on the three new Elite products.

Elite Active 65t

On the top of the food chain is the Elite Active 65t true wireless earbuds. They’re like the Elite 65t but designed for use in a sports or training setting. They come in a funky red colour option, too.

The earbuds have enhanced grip through a special coating. They also integrate an accelerometer for tracking features, and boast IP56 sweat, water and dust resistance.

Like the Elite 65t, the earbuds offer five hours of listening time on a single charge, while the charge case adds another 10 hours of use.

Four mics built in to the earbuds deliver class-leading noise suppression and voice enhancement.

Elite 65e

The Elite 65e offers two levels of noise cancellation including Jabra’s leading Active Noise Cancellation (ANC) solution using two microphones in each earbud. They deliver noise-cancelling quality that meets business standards.

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The three-microphone setup that creates a noise-blocking zone ensures incredible conversation quality when you’re on a call.

Elite 45e

The most affordable of the three, the Elite 45e offers the best combined voice and music experience in a headset. The design is discreet and offers comfortable fit. The soft neckband headset with memory wire is lightweight and it comes integrated with a unique box microphone that delivers clear voice communication on any stereo wireless headphone.

Hey, Alexa

Like the Elite 65t, the new Elite range support voice assistants like Alexa from the get go. Jabra is one of the first movers to offer Alexa access directly from the earbuds.

Alexa can help you play music, hear the news, check weather, control smart home devices, and more.

Jabra Eilte Active 65t
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Patricia K with the Elite Active 65t

Pricing and availability

Pricing for the Elite range is as follows:

  • Elite 25e – MYR309 (in market since Dec 2017)
  • Elite 45e – MYR399
  • Elite 65t – MYR749 (in market since May 2018)
  • Elite Active 65t – MYR849
  • Elite 65e – MYR949


Pre-order offer

For pre-orders done at Lazada, 11street (official Jabra store) or Shopee, buyers can enjoy free gifts – from limited MYR1,099 Ray-Ban sunglasses to original Germany national World Cup jersey worth MYR289, and more.

For more information about the new Jabra Elite series, visit www.jabra.com/elite.

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