Intel Malaysia kicked off its latest PC Refresh campaign last week called “Generation Today”, encouraging Malaysian consumers to upgrade their ageing PCs to the latest touch-enabled devices powered by Intel.
Intel executives describe the “Hourglass Syndrome” – an abnormal behaviour exhibited by users of ageing PC systems demonstrating anxiety, uncontrollable fidgetiness and spontaneous acts of violence towards lagging PCs. Intel’s humorous take on an otherwise serious problem – over 300 million computers around the world are over 4 years old. And 65% of the older PCs are bulky desktops.
IDC Worldwide Quarter PC Tracker Data (February 2013) forecasts over 345 million PCs will ship in 2013. Portable PCs outsell traditional desktop PCs by over 43%.
To bring Malaysian consumers up to speed, Intel Malaysia in together with its PC maker partners will run a series of roadshows across 14 cities in Malaysia. The “Generation Today” campaign will run until the end of 2013 and intends to introduce a wide selection of Intel-powered touch-enabled Ultrabooks, convertible tablets and laptops to consumers.
As part of the roadshow, Intel Malaysia will offer a trade-in program when consumers can redeem up to RM300 worth of cash rebates in exchange for their old Intel-based PCs of any brand, upon purchase of a new PC.