Instagram Takes On Vine, Introduces Video on Instagram

Video on Instagram

Instagram, the hugely popular free photo-sharing application, has now added video capabilities to its repertoire. The new feature, simply called “Video on Instagram” lets people create 15-second videos with a ability to edit, add 13 new filters and share over popular social networks like Facebook, Twitter, Flickr and Tumblr.

“What we did to photos, we just did to video,” Instagram’s co-founder and CEO Kevin Systrom said at a press event at Facebook’s Menlo Park headquarters yesterday.

Instagram, which was acquired by Facebook for a whopping $1 billion last year, serves over 130 million users monthly, who have shared over 16 billion photos to date. There are over 1 billion “likes” on the platform each day.

The new feature pits Instagram head-on with rival social short-form video-sharing platform Vine. Vine was acquired by Twitter in October of last year. Anticipating Instagram’s move, Vine announced a slate of new features for its service.

There are several key differences in the rival apps though. Instagram offers 15-seconds of video as opposed to Vine’s 6-second limit. Vine on the other hand loops its videos, while Instagram doesn’t.

Video on Instagram

Instagram also mixes its video feeds with its photos and there is no way currently for users to segregate the two.

On paper, at least, Instagram seems to have the upper hand in terms of features – offering filters, “cinema mode” that stabilises video footage.

I gave the new feature a test during the Intel 4th Generation Core processor launch in Penang. It’s easy and quick to use, much like its familiar photo tools.

It’s opened a whole new channel to capture and share rich content, and it couldn’t have come at a more suitable time – looking at the improving state of high speed mobile internet (LTE and the likes).

READ ALSO  WhatsApp bids farewell to BlackBerry OS and Windows Phone 8

Beyond mere camwhoring and hashtag diarrhoea for end users, though, I see vast commercial potential for advertisers to reach out to customers via this platform.

Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play.

Follow me on Instagram – @vernieman

So Video on Instagram or Vine?

Tags:

Lazada Malaysialazada ad
  • Designer. Writer. Webhead. Tech geek. Twitter-addict. Apple. Animal lover. Steve Jobs groupie. Petrolhead. BMW. Porsche. Alfisti. Chelsea FC.

  • Show Comments (0)

Share us your thoughts:

You May Also Like

11street Magic SIM offer

Get 10% reload savings for XPAX Magic SIM all-year long at 11street

  As part of its one-year anniversary celebration, 11street has revealed mobile app exclusive ...

11street 3rd anniversary sale

Here’s what 11street has achieved as it celebrates its 3rd birthday

11street is three years old in April, and what a journey it has been ...

Skype-iOS7

Skype Gets All-New Look for iOS 7

Microsoft has released a Skype update for its iOS app (available for iPhone, iPod ...