Instagram is launching new tools to support local businesses reach out to their customers on the platform. Food businesses can now share “Order Food” on Instagram Stories and add an action button to their profiles.
Users can click on the stickers or business profile button and they will be redirected to complete their purchase on their food delivery platform. In Malaysia, Instagram is partnering with Grab and FoodPanda.
Facebook hopes these new tools will empower food businesses to stay resilient during these challenging times.
“For many small businesses right now, we know that every sale helps. We want to do our part in helping them stay open, keep in touch with customers, and stay informed on how to navigate this crisis. These new tools make it easier for people to [share fundraisers and] make delivery food orders from small businesses on Instagram,” Kaylie Smith, head of market operations, Instagram APAC.
If you run a small business, here’s how you can use the new tools:
- Activate a “Order Food” on your Instagram business profile by adding your delivery partner link in Settings, under Action Buttons
- You can also add “Order Food” sticker to your Instagram Stories, accessible via the Stories tray.
For Instagram users:
- Tap on the Stories sticker or profile button and you’ll be taken to the food order platform (Grab and FoodPanda) to complete your purchase.
- You can reshare the Stories stickers in your own Stories to encourage your followers to support a small business.
Latest news
- “Unlimited” Data with Limits? Demystifying Telco Fair Usage Policies (FUP) in Malaysia
- Get Ready for 2024: The Rise of Generative AI in Cyberattacks
- Acer unveils the Predator Triton 16
- Refreshed Acer Swift Edge 16 Laptop set to shine with 3.2K OLED display
- Never miss a World Cup Qatar 2022 match with Astro Fibre
Subscribe to Vernonchan.com: Never miss a story, read stories on Feedly and Medium
Disclosure: Keep in mind that VERNONCHAN.COM may receive commissions when you click our links and make purchases. Clicking on these links cost you nothing and it helps to cover some of the costs for the upkeep of the site. While we may receive commissions, this does not impact our reviews, views and opinions which remain independent, fair, and balanced. Thank you for your support.
