Huawei announced yesterday that it will continue to expand its presence in Malaysia this year by introducing more flagship mobile devices, and opening retail stores in key market centres. The world’s third ranked mobile vendor also plans to increase marketing communication activities to build stronger brand awareness locally.
According to Gary Xu, Country Director for Huawei Consumer Business Group in Malaysia, Huawei Malaysia has been steadily building its presence through its portfolio of mobile products. In a study conducted by IPSOS, a global market research company, awareness of the Huawei brand amongst Malaysian consumers was 39% in 2013.
Huawei is adopting a three-prong strategy to accelerate its growth in 2014. Firstly, it will be opening concept stores at key locations in Kuala Lumpur and other market centres. Secondly, it will bring more flagship models to the Malaysian public. Finally, Huawei will increase investments in marketing communications to include more ground level activities and consumer promotions.
During the media briefing, Huawei took the opportunity to announce winners of the recently concluded global holiday competition ‘Unlock Possibilities’. The competition, that ran on Huawei Device Facebook page and mobile site unlockpossibilities.mobi saw over 3.8 million entries from 32 countries participate over a duration of a month ending 31 December 2013. Facebook.com/huaweidevice
The two eventual grand prize winners were Malaysians who won a Mercedes-Benz E300 each, worth RM366,888. Winners Vincent Tay Boon Seng, 30, from Seremban and Lim Hoe Lee, 50, from Kuala Lumpur were ecstatic with their respective wins.
An additional 60,000 prize packages were given away to contest participants across the world, including the beautiful Huawei Ascend P6 smartphone.