honor 7 makes its international debut in London

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AT - Alibaba

The hot-selling flagship honor 7 smartphone made its European debut in London last week. The premium-looking device made for single-handed use features an all-metal finish and packs some mighty hardware.

The honor brand is a distinct sub-brand of Huawei, targeted at the internet generation and digital era. The new honor 7 is a successor to the honor 6, the mighty mid-range device that challenged even more expensive flagships. The honor 7 looks to emulate that success — upping build and finish and packing it into an impressive package. At its debut in China, the honor 7 sold 200,000 units online in just two minutes. Honor devices are primarily sold online through Huawei’s official online store – Vmall.

The honor 7 moves from the honor 6’s glass-polycarbonate finish to a fully metal body air-brushed with a ceramic coating. It houses a 5.2-inch Full HD IPS-Neo display with an ultra-thin bezel. The back of the device is slightly curved to make it more comfortable to hold.

Aside from the usual power button and volume rocker on the right side, there’s an addition of a ‘Smart Key’ that can be customised to your preference.

There’s an infrared blaster on the top together with a standard 3.5mm headphone jack. Down the bottom are stereo speakers beneath symmetrical speaker grills and a micro-USB charge port in the centre.

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On the back, there’s a fingerprint sensor for quick unlock of the phone. The frame-free sensor allows for rapid 360-degree fingerprint authentication. The reader also supports gesture control that enables you to do anything from answering calls to taking photos.

A key focus of the honor 7 is the camera. It gets a massive 20.7MP rear camera, powered by the famed Sony IMX230 sensor coupled with honor’s own PDAF fast-focusing technology. The fast f/2.0 lens captures plenty of details even in low-light, and superfast too, as instantly as 0.1 seconds. The lens uses sapphire glass to protect it from scratches.

Up front, it gets an 8MP f/2.4 shooter with a built-in LED soft flash. Look great in any lighting condition!

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On the software side, there’s plenty to dabble around with — from panoramas, wide selfies, HDR, artistic filters and a new Good Food mode. Go crazy.

Like the Huawei P8, it supports advanced gesture and motion controls, including the new Knuckle Sense function. You can double tap with your knuckle to take a screen capture.

Under the hood, the honor 7 is powered by the latest HiSilicon octa-core Kirin 935 processor with 3GB RAM and 16GB of storage. There’s microSD expansion via its hybrid SIM slot, capable of up to 128GB.

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Connectivity-wise the honor 7 checks all the right boxes, featuring Huawei’s Signal+ technology and a smart dual-antenna design for stronger signals.

A large 3,100mAh batter keeps it going the whole day, and when you need that added boost, it supports reverse and quick-charging. Quick charging enables it to go 0-50% in just 30 minutes.

The honor 7 runs EMUI 3.1 on top of Android 5.0 Lollipop.

Pricing and availability

The honor 7 is priced at £249.99 (RM1,605) in the UK. In China, it’s priced at RMB2,199. It’s expected to make its debut in Malaysia in September. Stay tuned for updates.

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IA - TIME
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