The future is cashless. While still in nascent stages in Malaysia, already we’ve seen various players both local and abroad offering e-payments and mobile wallets. One of the biggest e-wallets in Southeast Asia, is none other than GrabPay. As part of its adoption drive, Grab Malaysia has inked a strategic partnership with UEM Sunrise Berhad, one of the country’s leading property developers.
By virtue of its 110 million-strong user base, Grab is one of the most frequently used O2O (online to offline) mobile platforms in Southeast Asia. Grab’s strengths lie in its multi-service offerings – from transport to food and package delivery, mobile payments to financial services.
As part of the partnership, UEM Sunrise will ensure a significant number of its tenants will adopt GrabPay as their preferred cashless payment method. Publika currently has a total of 284 tenants and UEM Sunrise targets a 60 percent adoption rate.
Some of Publika’s merchants already onboard with Grab, either as GrabFood or GrabPay merchants are Plan B, Red Revenge, Baskin Robbins and TeaLive.
Aside from cashless payment, Grab will also be providing designated waiting areas for Grab car passengers.
Aside from Publika, Grab will also support UEM Sunrise’s development in Iskandar Puteri in Johor by offering a similar suite of services there. Iskandar Puteri is one of the five flagship zones of Iskandar Malaysia. Upon completion, the zone will become the largest fully-integrated urban development in Southeast Asia.
Grab said that GrabPay has been growing nicely. Merchant numbers are up by four times since its official roll-out three months ago, with GrabPay transaction rates increasing 20 percent per week. The payment system is currently available across eight cities – Penang, Ipoh, Klang Valley, Melaka, Johor Bahru, Kuantan, Kota Kinabalu and Kuching.
The big draw of the Grab ecosystem is GrabRewards. With each purchase via GrabPay, GrabFood or Grab ride, customers earn GrabReward points. Every ringgit spent can earn up to 20x GrabRewards points that can be used to redeem vouchers, exclusive discounts and deals for shopping, services F&B, and even Grab rides.
Grab envisions its app as the “Everyday Superapp” – an app that encompasses everything with we need in our daily lives – from transport, food, logistics, shopping and financial services.
The new Grab app integrates various Grab services and provides relevant personalised information to users.