Buzzme, a prepaid mobile service by MVNA (Mobile Virtual Network Aggregator) Enabling Asia Tech Sdn Bhd (“EA”) is shutting down. The MVNO announced on its Facebook page that it will discontinue its services effecting 31 January 2019. Existing customers are advised to port out their numbers to a preferred telco by 28 January 2019.
EA signed an exclusive commercial agreement with U Mobile in May 2013 to provide network connectivity for its MVNA business. The MVA business mode offers a lower barrier of entry for MVNOs like Buzzme, a proven model in countries like the United Kingdom and the European region.
Leading French MVNE (Mobile Virtual Network Enabler) – Sisteer provides platform support for EA.
Buzzme is one of five MVNO’s in EA’s portfolio covering Malaysia, Thailand, Indonesia, the Philippines and Myanmar.
The prepaid mobile service relaunched in 2016 with refreshed branding as well as new products, marketing and distribution strategy.
Buzzme is the first telco in Malaysia to provide 20 percent credit back whenever a customer uses data, voice and SMS at a pay-per-use rate.
As part of its regional expansion, EA also introduced 1 World, 1 Simcard, a unique regional product that helps you get connected without exorbitant roaming charges and swapping to a local SIM card.
Speaking to Buzzme’s CEO Loke Yee Siong shortly after the announcement, the head honcho said, “It was a hard business decision” without going into specifics.
Will Buzzme make a comeback in the near future as an entirely new product? Who knows.
Officially though, the end of January 2019 marks the end of the journey for mobile service. Remember to port out your numbers by 28 January 2019 to your preferred telco if you still want to keep your existing number.
Source: Buzzme Facebook
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