MyDigi Subscriptions by EasyAdd

MyDigi Subscriptions: Manage all your favourite subscriptions in one place

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We’re living in the era of subscriptions. Whether it’s a news service, software, music, movies, cloud storage, and now even shavers, coffee, smart devices, curated clothes, and cars, the world has gone subscription-crazy. Managing this convoluted digital mess can be a pain, but Digi today announced a new service—MyDigi Subscriptions by EasyAdd to resolve this pain point. MyDigi Subscriptions gives you the convenience of subscribing and managing multiple services from a single platform.

“The subscription economy in the country is thriving with savvy Malaysians enjoying multiple subscription services at any point of time. This has inspired us to create a solution to address our customers’ pain points of tracking their spend on multiple subscriptions across different bills, and management of subscription renewals across different apps and websites. MyDigi Subscriptions is the next step for us as we evolve MyDigi into a lifestyle app platform with more relevant features that complement our customers’ digital lifestyles,” said Digi’s chief marketing officer Loh Keh Jiat at the media launch.

MyDigi Subscriptions by EasyAdd

The service was fully-developed in-house, with development time taking a few months for the MVP (minimum viable product). What’s important for customers is the user experience. A single login from MyDigi is all you need to start subscribing and managing services of your choice. Services are grouped under four different categories: Entertainment, Productivity, Learning, and Lifestyle.

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MyDigi Subscriptions by EasyAdd

With MyDigi, you can manage your subscriptions easily and seamlessly in one bill, where payment can be made via your phone bill or prepaid credit.

MyDigi Subscriptions by EasyAdd

At launch, there are already more than 30 local and global services available to customers, ranging from startups to established services providers such as Atom & the Dot, Boxsome, Berita Harian, Busuu, CallerTunes, Classruum, Deezer, Dengue Cover, Dimsum, EasyStore, FullAMark, Harian Metro, Hopster, Ibadat, iflix, Kaspersky, MUBI DEKHO! MUBI SINEMA, NST Digital, Office365, Spuul, The Edge, and Viu. 

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Other partners onboard and coming soon are Amazon Prime Video, Didi & Friends, kidxy, LILIN+CO, Me Books Asia, Ookbee, TILLATA and VEATIVE.

In conjunction with the launch of the service, Digi customers can get free trials on selected services, available via the MyDigi app, from now until the end of November this year.

If you’re not a Digi customer, don’t free. MyDigi Subscriptions is also available to non-Digi users via Payment can be made via debit and credit cards.

MyDigi Subscriptions by EasyAdd

I asked Prashant Pathmanaban, Digi’s head of digital products and services about the business model employed for MyDigi Subscriptions. I was curious if it was based on a revenue-share model or otherwise. He explained that it was indeed a rev-share model (albeit flexible)—rates depend on the type and scale of the partner. What’s important is that the platform helps partners, however big or small, to scale up and amplify their impact, tapping into Digi’s 3.5 million customers and beyond. On-boarding into the platform is free.

MyDigi Subscriptions by EasyAdd

Digi is making it easy for partners to on-board through its new partner programme called Collab with Digi. The programme provides developers with an API sandbox and open APIs, as well as an on-boarding kit to accelerate their entry into the platform. With these tools, partners can be up and running in as quick as two weeks.

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“We look forward to grow our partner network with this new programme,” said Prashant.

Developers, service and content providers can head over to Collab with Digi at 


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