As if no saturated enough already, the Malaysian mobile market has yet another new challenger. This time it’s Shenzhen-born KENXINDA, which chose Malaysia as the first point of entry for its Asia-wide expansion. “Cheap and cheerful” will be the brand’s bread-and-butter, with its products costing no more than MYR500.
Established in 2003 in Shenzhen, China, KENXINDA was primarily a mobile phone and accessories trader until 2007. It then ventured into designing and developing its own products. In 2012, the company’s export sales exceeded RMB250billion.
Daniel Chia, CEO of KENXINDA Malaysia said, “We believe our products will blow away our customers with the the best customer experience, at affordable prices.” You may recognize Chia from also being the Head of Marketing, at local mobile brand iPRO Malaysia.
KENXINDA has an impressive array of products – smartphone, feature phone, tablet, smartwatch and powerbank.
The portfolio of products introduced into the Malaysian market are:
- Feature phones: K68 (MYR79), K39 (MYR99), 207 (MYR119)
- Smartphones: K528 (MYR169), K2 (MYR199), K3 (MYR299), X2 (MYR399), A6 (MYR459)
- Tablets: F1 (MYR299)
- Smartwatch: S-Watch (MYR199)
- Powerbank: 5,000mAh (MYR60), 10,400mAh (MYR99), 15,000mAh (RM139)
Products are covered by a one-year warranty, with a 7-day exchange policy.
In conjunction with its launch, KENXINDA is offering its smartwatch at a promo price of MYR199 (SRP: MYR299), with the addition of a free Bluetooth headset worth MYR99. This promo will run for three months.
KENXINDA said that it will have nationwide presence in Malaysian within six months, and believes it will be a favourite brand choice for the mass market.
Concept stores are set to sprout at Plaza Low Yat, KL; Queensbay Mall, Penang and Dataran Pahlawan Mall, Melaka. Roving trucks will also be running around Malaysia to build awareness for the brand.