ESCAPE Axiata Sdn Bhd (“ESCAPE”), a full-owned subsidiary of Celcom Axiata Berhad has announced a broadcast sponsorship deal with the Barclays Premier League (BPL), in partnership with Astro SuperSport and FOX Sports.
ESCAPE by Celcom is a personal and digital entertainment space for subscribers, with long- and short-length curated content.
Consumers can view and purchase content via their smart devices, notebooks and PCs, anytime, anywhere.
With the BPL in full force, ESCAPE brings must-watch football matches to Malaysian fans through a new integrated football experience.
Various forms of game content tailored for the digital mobile lifestyle is available. Subscribers also get to watch live broadcasts in high resolution. Highlights of past matches can be viewed, enhanced by ESCAPE’s unique “pause and play” feature.
The exciting partnership between ESCAPE by Celcom, Astro SuperSport and FOX Sports puts three heavyweights in their respective domains together to deliver high quality, high impact mobile viewing experience to customers.
In a nutshell, ESCAPE allows subscribers to access quality content via different means and scenarios — on-the-move, fixed and mobile.
Watch highlight on the home PC, continue on a tablet at a cafe, and finish on a mobile phone while commuting. Flexibility and mobility at its best.
The service is available for Android and iOS devices as a free download.
For more info on ESCAPE, visit www.ESCnow.com
