There are two things that are inevitable in the world: the love for fried chicken; and the cashless future. Two giants in their respective domains have just joined hands to give you the best of both worlds–finger lickin’ good in fact. You can now use your Boost e-wallet at KFC restaurants nationwide!
The partnership aims to bolster the fast-evolving cashless payment landscape in the country, through the use of e-wallets.
“We are constantly looking for avenues that can digitally enhance the experience of our users and complement their lifestyles. The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time.”
Mohd Khairil Abdullah, Chief Executive Officer of Axiata Digital Services, parent company of Boost.
“As the operator of the largest quick service restaurant chain in Malaysia, we have the need to stay abreast and keeping tabs on shifting consumers’ behavior and preferences. This is to ensure that we have the right framework and strategies to meet their evolving demand. To this end, we have adopted a number of digital payment capabilities and channels in our restaurants, as we march towards integrated and seamless future for the convenience of our customers.”
Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Bhd
To commemorate the partnership, Boost and KFC are rewarding Malaysians with a MYR5 cashback from a minimum spend of MYR20 with Boost at KFC outlets until 31 May 2019.
Boost, launched in 2017, is currently the leading e-wallet in Malaysia with 4 million users and over 80,000 online and offline merchant touch points nationwide.
Boost is available for free from Google Play and the App Store. Use code ver8my2 to get up to MYR5 cash back when you make your first prepaid credit top up. Visit www.myboost.com.my for more information.
Show Comments (0)