BlackBerry Malaysia’s ‘Empowering Ambitions’ campaign officially comes to a close with the announcement of the grand prize winner – Umadevi Vengdesh, who creatively narrated her aspired ambitions in a one-minute video submission. The winning video bagged her a BlackBerry Q5 worth RM1,299 and she will now have the opportunity to be part of the Elite Programme managed by BlackBerry Malaysia.
The two-month long campaign launched in October 2013, is a platform to allow Malaysian youth to showcase their dream jobs and share their personal stories on what inspires and fuel their ambitions.
Each story was condensed into a one-minute video. Roadshows were conducted at selected colleges and universities in the Klang Valley and Kuala Lumpur from 7-10 October 2013 to raise awareness of the campaign and encourage participation.
“The BlackBerry ‘Empowering Ambitions’ campaign essentially offers Malaysian youth a platform to self-express. We recognize the need to encourage youth to take responsibility in creating meaningful futures for themselves through career choices that are personally fulfilling. We want to mobilize the youth with the most effective tools to engage with the multi-faceted world we live in and find their voice. This is the integral ingredient to the objective of our campaign,” said Suhara Abdul Hamid, Senior Marketing Manager, Malaysia, BlackBerry.
The campaign also shared the story of five young Malaysian who are already living their dream carriers. Their stories were showcased in a series of weekly webisodes on the official BlackBerry ‘Empowering Ambitions’ YouTube channel.
The personalities featured include Sufixz Alltif (popular local sous chef), Nurita Harith (one of Malaysia’s established fashion designers), Haziq Zikri Ella (rising football star), Hanie Hidayah (lifestyle blogger) and Raeesa Say (established web content developer).
Three finalists stood out from the hundreds of submissions – Umadevi Vengdesh, 34; Rayyan Harris, 23; and Alexis Ang, 22.
For more details of BlackBerry Malaysia’s ‘Empowering Ambitions’ campaign, visit .