BlackBerry is now Officially BlackBerry

BlackBerry unveils the BlackBerry Q5.
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The Artist-Formerly-Known-As-Research-In-Motion is now officially BlackBerry Limited, as announced at the mobile phone maker’s annual and special shareholders meeting held on July 9, 2013.

The Canadian company first announced the adoption of the new name on January 30, 2013. The move consolidates the Company’s brand into a single cohesive global presence. The company has been trading as “BBRY” on the NASDAQ Stock Market and “BB” on the Toronto Stock Exchange since February 4 2013.

The official name change charts a new course for BlackBerry, as it churns out new products and services under the new integrated, branded organisation.

BlackBerry’s current US marketshare lies at 4.7%, putting it a distant third spot behind leaders Android (52.4%) and Apple (39.2%). Data is of May 2013 (Source: comScore MobiLens).

Encouraging sales of the flagship BlackBerry Z10 and Q10 smartphones have injected new hope in the phone maker, and the mid range Q5 device may give the volume sales it needs, especially in emerging markets where it still holds strong. BlackBerry expects to launch half a dozen new devices this year, including the rumoured new flagship 5-inch called the A10.

Source: BlackBerry Malaysia

READ ALSO  Celcom offers free upgrade to Galaxy Note10+ 512GB
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  • Vernon

    Founder + Chief Editor

    Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

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