“Innovate or die,” is the order of the day, and an often cited corporate-level cry. BCG has explored the state of innovation through eight surveys since 2005.
Data is collected from 1,500 senior executives each year, allowing for comparisons over time, and across regions and industries. This captures executives’ views of their own plans as well as opinions of other companies’ innovation track records.
The survey isn’t merely opinion-based, as the results are weighted to incorporate relative three-year shareholder returns, revenue growth and margin growth.
The list has a its share of well-known technology innovators, specifically in the Top 10. Automakers again showed a strong surge, a trend that began last year.
“Can’t innovate anymore, my ass,” so said Phil Schiller, Apple’s senior vice president of worldwide marketing at the Worldwide Developer Conference (WWDC) 2013 when Apple gave a sneak peak of the future Mac Pro.
And it seems the senior executives agree. Congrats, Apple. For the ninth year running.