Apple Buys Chomp

Apple Buys App Search Startup Chomp

Apple Buys Chomp

Apple‘s App Store has just hit 25 billion total downloads. That’s an insane number any way you look at it. A success for Apple it may be, but as a user how do you find the app you want from over 500,000 apps now available? As a developer, how does your app stand out?

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Well, Apple is looking to improve app discovery, for one. The Cupertino company has acquired Chomp, an app search and discovery platform. Chomp for iOS was launched in January 2010 and a year later made available for Android. Chomp’s proprietary algorithm is likely what Apple went for. It’s interesting to know that a few of Chomp’s advisors includes DIGG co-founder Kevin Rose and actor Ashton Kutcher.

The Chomp team consists of over 20 employees, all of who are already working at Apple. CEO and Chomp co-founder Ben Keighran joins as iTunes Marketing and CTO Cathy Edwards is now Senior iTunes Engineer.

Apple iTunes/App Store revamp in the works, I guess!

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