Before you wonder why Apple has bought into the Japanese ice-cream company, hear us out. Matcha is a video search and recommendation service previously available as an iOS app. It shut its service in May.
The app allowed users to get an overview of everything that was available on cable TV networks and video-streaming services including from Netflix, Comcast and Hulu. Matcha also allows users to manage a queue of things to watch, receive personalised recommendations for show and connect to friends via social networks.
It is believed that Apple paid somewhere between US$1 to $1.5 million for the defunct service.