MAXIS LAUNCHES THE FIRST MULTIPLE-PLAY SERVICE IN MALAYSIA

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MAXIS LAUNCHES THE FIRST MULTIPLE-PLAY SERVICE IN MALAYSIA

Maxis today launched its suite of multi-play services called Maxis Home Services which will be rolled out in Q3 2011. Maxis Home Services describes many services ranging from access to voice, high speed Internet, value-added services, and content. Consumers will be able to enjoy an enriched digital lifestyle across multiple devices – TV, computer, tablets and mobile phones. Customers in fibre connected areas, including those built by TM and Maxis’ own Fibre-to-the-Home (FTTH) areas, will be able to benefit from Maxis Home Services which offers High Speed Internet packages to complement other services made posibble by fibre technology.

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Targeted at major urban areas, the first phase of Maxis Home Services, Maxis is offering 3 different High Speed Internet plans, with more than 10 Life services already available. Customers within the coverage areas can simply visit the nearest Maxis Center, Maxis Exclusive Partners or even at select dealers nearby. Visit maxis.com.my/broadband or call 1 800 82 1123 for further queries. ?

BTW, customers who register their interest from now to 30 June 2011 will stand a chance to win full HD TVs every week!

MEDIA RELEASE?
For immediate release?

Kuala Lumpur, 31 March 2011 ?-?Maxis Berhad (“Maxis”), Malaysia’s leading integrated communications service provider, today officially launched the first multiple-play service in Malaysia with its Maxis Home Services. The service is available to customers in fibre connected areas nationwide. For the first time in Malaysia, customers get to experience multiple-play service where they have the freedom to choose the rich content and services that they want, in the formats of their choice and be able to view these through multiple screens, be it their computers, tablets or mobile phones, at a time and place convenient to them. ?

Multiple-play service describes the many services that Maxis is offering through its Maxis Home Services from access to voice, high speed Internet, value-added services, and content. These services are made available over multiple access across multiple screens. The historic launch of Maxis Home services was graced by Dato’ Joseph Salang, Deputy Minister of Information Communications and Culture. Dato’ Joseph Salang in his speech congratulated Maxis on its achievement and said, “The Government certainly looks forward to the new and exciting developments that Maxis will bring in the area of the Home, a new digital frontier still largely unexplored in Malaysia. Maxis is a homegrown Malaysian company that does not just belong to our nation but strongly believes in its potential. We hope to see more such companies step forward to be a partner in the nation’s progress, to assist the Government in bridging the digital divide.” ?

?Speaking at the launch, Sandip Das, Chief Executive Officer, Maxis, explained, “Today’s launch of Maxis Home Services means customers get to enrich their lives with another horizon of digital experience. Leveraging on the Government’s National Broadband Initiative (NBI), we signed a landmark agreement with TM for their HSBB Access service last December. With that, we are able to expand our broadband footprint and fast track our delivery of Maxis Home Services to you. Customers in fibre connected areas, including those built out by TM and Maxis’ own Fibre-to-the-Home (FTTH) built out areas, will be able to benefit from Maxis Home Services which offers High Speed Internet packages that bundles many of our existing services and complements the multitude of services made possible with fibre technology.” ?

“In embarking on this transformational multiple-play journey, Maxis, Maxis customers and Malaysia join a select group of countries from around the world who are fast moving from the Copper Age to the Age of Fixed and Mobile Broadband. On this journey Maxis will deliver the best of each service category, be it news, travel, finance, entertainment, education, health, games, sports or leisure. All Maxis customers are now part of our new and historic multiple-play era, “added Sandip. ?

Maxis Home Services goes beyond telecommunications services where it encompasses a full suite of multiple-play services that will enable customers to enjoy an enriched lifestyle – a life more connected, converging and centralised around the customers where they get what they need, when they need it, the way they need it. The services offered ranges from high speed Internet, mobile voice and broadband, to Value Added Services, all tied into one unique offering. Adding on the endless benefits of what fibre technology provides, this now allows Maxis to give its customers a range of enriched categories of content that complements well with their unique packages, including interactive applications that can be enjoyed on their television, laptops, tablets and smartphones. Approaching Quarter 3 of 2011, customers will receive the full suite of services that improve their lives by having the best in every service category brought to their homes. People can expect to do many things from the comforts of their living room, such as being entertained by a wide selection of music repertoire, stay up-to-date with social networking and dominate the world of video games. These categories will continuously evolve, providing other service industries the opportunity and platform to communicate to Maxis’ customers as well. ?

Today, in this first phase Maxis Home Services, Maxis has fulfilled its commitment to deliver more accesses, packaged together with its other service strengths, into 3 different High Speed Internet plans, with more than 10 Life services already available. Maxis Home Services is targeted at major urban areas. ?

Maxis will be engaging customers in awareness campaigns and direct marketing to the households and businesses in the coverage areas. Customers within the coverage areas can simply visit the nearest Maxis Center, Maxis Exclusive Partners or even at select dealers nearby. Everyone is welcome to register their interest at maxis.com.my/broadband. Maxis will contact them once their service is ready. Alternatively, customers can also contact 1 800 82 1123 for further queries. ?

Customers who registered their interest from now to 30 June 2011 will stand a chance to win full HD TVs every week.

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