11street as you’ve come to know and love is no more. But don’t panic! It’s not entirely going away by way of the dodo. 11Street Malaysia is now rebranded as PrestoMall, a new e-commerce platform.

The e-commerce marketplace will now form part of Presto—a unique social marketing platform that offers great rewards. This also includes PrestoPay, a mobile e-wallet that gives you cashback on purchases. The proprietary e-wallet can be used for online and offline shopping purchases, paying bills, topping up mobile reloads, and more. More about Presto here.

As reported by The Edge Markets recently, Axiata Digital sold assets to Singaporean venture capitalist Pegasus 7 Ventures, including its entire stake in Celcom Planet Sdn Bhd.

11Street Malaysia, launched in April 2015, is a joint venture between Axiata Digital Services and South Korean e-commerce marketplace provider SK Planet.

PrestoMall is now operated by Presto Mall Sdn Bhd.

In 2018, 11street was the #2 online marketplace in Malaysia behind Lazada Malaysia. It made popular “Shocking Deals”—limited time flash sales as well as offered a unique low price guarantee and digital discount coupons.

Here’s a snapshot of 11street’s journey:

11street journey

Aside from the brand refresh, the e-commerce marketplace offers more or less the same as previously—from official stores to exclusive deals, digital coupons, mad sales and access to global collections and popular brands from Korea, Japan, China and more.

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If you haven’t done it yet, update your existing 11street app from the Google Play Store and the Apple App Store or visit

Happy shopping!

Source: PrestoMall VIA SoyaCincau


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