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Snapchat gets major UI overhaul

Vernon — Sat, 13 Jun 2020 15:48:44 +0000

For the uninitiated, Snapchat can be an intimidating app to navigate, unless if you’re a Gen Z, of course. In testing since early this year as reported by The Verge previously, the social app’s major UI overhaul is now officially rolling out. At the Snap Partner Summit, Snap rolled out a more conventional, simplified interface, […]

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Snap Inc. introduces Snap Minis, new developer kits and partnerships

Vernon — Fri, 12 Jun 2020 18:11:27 +0000

At its virtual partner summit today, Snap introduced new developer products and partnerships across its Snap Kit, Snap Games, and Bitmoji ecosystems. The company also introduced Snap Minis, a new way for developers to bring experiences inside Snapchat while leveraging the social power of the platform. Snap Kit lets developers easily build with Snapchat. Over […]

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Snap announces new camera and AR experiences

Vernon — Fri, 12 Jun 2020 12:29:52 +0000

Snap Inc. today rolled out new camera and augmented reality (AR) experiences for developers, creators, and Snapchatters. The AR proponent revealed that more than 170 million Snapchatters engage with AR daily for nearly 30 times per day. Snap’s popular Lenses are made in-house by Snap’s own design team and its global creator community. Top-performing community […]

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Parenting digital natives

Brand Publisher — Sat, 30 May 2020 18:12:41 +0000

Parenting the next generation always raises a new set of challenges as well as opportunities. After all, new parents are raising their children in a world that is very different from the one they experienced in their own childhood. Over the past couple of decades, technology has also changed things more fundamentally with parents today […]

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COVID-19: Snapchat launches AR Donation Lens in Malaysia

Vernon — Tue, 07 Apr 2020 08:40:25 +0000

In conjunction with World Health Day, Snapchat today launched new augmented reality donation lenses in 33 countries, including Malaysia, for Snapchatters who want to support COVID-19 relief efforts. The new lens leverages on Snap Inc’s AR technology which lets you scan real life objects using the Snapchat camera to unlock an AR experience. When you […]

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Stay connected and informed (while social distancing) with Snapchat

Contributing Writer — Fri, 20 Mar 2020 14:49:11 +0000

As a platform, Snapchat is focused on connecting close friends and family–and that’s never been more important than it is right now. Snap is proud to help Gen Z and millennials stay connected to each other through visual communication as people look for virtual ways to spend time together with their real friends, and is […]

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Hot new Snapchat Lens turns your floor into lava

Vernon — Fri, 21 Feb 2020 10:43:08 +0000

As a kid, you tend to do a lot of weird stuff. Like, have an imaginary 8-foot friend named Bob the Shorty, or being an infamous thief running away from the cops. I’m not sure if you did this, too—jumping on the furniture in the house pretending that the floor has some sort of endangering […]

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Snapchat introduces new gameplay format: Leaderboard Games

Vernon — Tue, 17 Dec 2019 10:38:38 +0000

Friends who play games together, stay together. But understandably, friends can’t always play at the same time. So today, Snap Games is introducing a new gameplay format called Leaderboard Games that will allow Snapchatters to play games with friends without playing games with friends…at the same time. Here’s how it works. Leaderboard Games allows you […]

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Taylor’s University and Snap collaborate on augmented reality learning

Vernon — Mon, 25 Nov 2019 16:23:28 +0000

Snap Inc. and Taylor’s University announced a partnership to incorporate augmented reality (AR) in the university’s American Degree Transfer Program’s (ADP) curriculum, the first such partnership in Southeast Asia. Taylor’s students will participate in Lens Studio workshops to learn how to create AR experiences on Snapchat. Snap will also join the university’s industry advisory panel […]

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Snapchat’s Time Machine Lens is crazy cool but also scary

Vernon — Wed, 20 Nov 2019 15:19:45 +0000

I’m pretty sure some of you were sucked into the viral FaceApp Challenge earlier this year. Using the FaceApp mobile app, users were able to see their younger or old-age selves, or even change gender! The magic of the app is powered by artificial intelligence and machine learning, and I must admit, it’s pretty ingenius. […]

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