The much-anticipated 2011 R3 Satria Neo was officially launched by PROTON yesterday. The ‘RS’ moniker has been dropped, though. As speculated, the R3 Satria Neo is powered by the same 145bhp (@ 7,000rpm) with 168Nm @ 5,000rpm torque Stage 2 CAMPRO powerplant that’s also featured in the R3 Satria Neo Lotus Racing. The all-new Fire Red R3 Satria Neo is priced at MYR79,797.00 and is available for immediate booking.
We’ve been teased enough. Desire, indeed, has a new name. At least Proton wants you to believe that. ‘Creating desire’ through clever marketing and convincing consumers to spend money on a car that they don’t need is a challenge indeed.