It’s official. Facebook is buying Giphy, one of the largest GIF-making and sharing sites on the Internet, for a reported sum of USD400 million. The deal shouldn’t be a huge surprise, seeing that Facebook has used Giphy’s API in the Facebook, Instagram, Messenger, and WhatsApp apps for years.
The next time you fire up Facebook Messenger, it will be a cleaner, simpler experience. Gone will be the bot-littered Discover tab that was previously used to showcase businesses.