After a premature announcement yesterday, Adobe today officially released its August Photography update for Lightroom and Adobe Camera Raw. The update doesn’t add new features but as Adobe describes is “focused on performance and improving your workflow.” There are significant little improvements, the most intriguing being the addition of GPU Accelerated Editing.
Aside from the inspiring keynotes and product announcements across the first two days at Adobe MAX, Adobe Sneaks is also one of my favourite sessions. It’s where Adobe’s amazing engineers showcase future tech on stage, usually rewarded with cheers and wows from the appreciative creative crowd. It’s a sneak peek, if you will, into what’s brewing in Adobe research labs. Some of these outstanding ideas actually make it into Adobe’s suite of products.
At its annual Adobe MAX creativity conference, Adobe as expected, announced major updates to Creative Cloud apps including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Expanding the family further, Adobe also unleashed Adobe Premiere Rush CC, the all-in-one, intuitive video editing app for social media creators. The company continues to bet big on building full-blown apps for touch-enabled devices, previewing the much-anticipated Project Gemini and Photoshop CC for iPad.
Adobe and I go back a long way. Over two decades, for that matter. The long-standing creative suite for professionals and casual users alike, has changed much over the years. From retail boxes with a dozen floppy disks (oh gawd), to now software and services deployed from the cloud. It’s been quite a journey hasn’t it?
The publishing industry is still impatiently waiting for Intel-optimised Adobe applications. Eleven months since the first Intel-based Mac shipped, early adopters of Intel-based Macs have been running Adobe applications (especially Photoshop) at less than half its native speed as compared to PowerPC-powered machines. Apple’s Rosetta compatibility layer for running PowerPC compiled apps, does a great job of making all things compatible with the Intel chips, but with a penalty. A big penalty.