Shell takes bronze at Malaysia Effie Awards 2017


Shell Malaysia continues its winning streak this year, this time taking home a bronze at the Malaysia Effie Awards 2017 for its “Celebrating 125 Years of Shell with BoeyWater2go” initiative.

It’s the third accolade for the brand this year, after picking up “Brand of the Year” at the Putra Brand Awards 2017 for its continuous product innovation, commitment to brand-building and its social responsibility initiatives. It also clinched the coveted “Campaign by the Company” award at the Asia Pacific Communications Awards (APCA), which recognises efforts in building and engaging audience groups through a though leadership-based approach.

Shell earned the Effie award through a collaboration with Malaysian artist Cheeming Boey who designed limited edition Select water2go mineral water bottles that depicted the company’s key milestones in a fun and relatable way.

It’s been an eventful year for Shell, launching new fuels with Dynaflex technology, announcing a partnership with self-serve Costa Coffee; teaming up with Waze to make roads safer; and launching its first online store on Lazada.

Additionally, it launched an integrated loyalty program for motor oil customers and trade partners called Shell Advantage and Rewards (SHARE). In line with its efforts to provide more comfort and convenience to its customers, it continues to upgrade its Select stores to the Food Oasis format.

Ben Mahmud, Head of Retail Marketing, Shell Malaysia Trading Sdn. Bhd said, “Customers have always been at the heart of everything we do, and 2017 has been a year of firsts for Shell. We continue to push boundaries to develop innovative solutions that address the changing needs of consumers today and tomorrow. These awards assure us that we are on the right track in perfecting our three pillars: better products and services, a better retail experience, and better people and communities.”

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