Castrol Magnatec is a leading car lubricant brand in its category, a result of almost 20 years of continuous development and innovation by lubricant giant Castrol. If you’re a car owner, you would be aware that proper lubrication of your engine ensures longevity of the engine, optimal performance and maximised fuel consumption. To continue to drive awareness of proper engine protection, Castrol has launched a new ‘Be a Cling Hero’ campaign, featuring the new global ‘Engine Rodeo’ TV commercial and the launch of the new Castrol Magnatec Intelligent Molecules Experience mobile app. To demonstrate Castrol Magnatec’s outstanding ‘cling’ power on engines, Malaysians will have an opportunity to experience the Malaysia’s First Remote Controlled Engine Rodeo live. Yeehaw!
The aforementioned ‘cling’ power is achieved through ultra-refining of the key component, Castrol Magnatec Intelligent Molecules that cling to critical parts of your car engine, like a magnet, to give it instant protection from the start. This reduces wear on your engine. If you are unaware, up to 75% of engine wear happens during warm up. This is because oil drains off critical engine parts when you power off your engine. Thanks to the Castrol Magnatec’s Intelligent Molecules, engine parts are 15 times smoother than those without, bringing an instant layer of protection to your engine.
The new campaign targets parents, who play the role of protectors of a family – the unsung heroes. As heroes, parents are always prepared to cling on to their family to provide instant protection. At the roadshows, parents and the general public will have an opportunity to be a ‘Cling Hero’ through an array of fun-filled, interactive activities with attractive prizes to be won.
One of the key highlights is Malaysia’s first-ever Remote Controlled Engine Rodeo, which parents and children will have a chance to experience first-hand. The live ‘rodeo’ experience will demonstrate that even a cling expert like a rodeo cowboy, cannot out cling the Castrol Magnatec Intelligent Molecules.
For those unable to physically ride the engine rodeo, they can virtually ride on their own smartphones or tablet by downloading the Castrol Magnatec Intelligent Molecules Experience mobile app. Scores will be collected and listed on a leaderboard. Top scoring participants will get a chance to win the grand prize of a family holiday to Hong Kong Disneyland. The app is available on Apple iOS and Android.
The roadshow will be a platform for parents and their children to learn more about instant protection for their car, and learn road safety tips. At the ‘Instant Protection Family Zone’, children will get to drive miniature cars escorted by their parents and learn about instant protection.
The Castrol Magnatec 3D Augmented Reality Engine app and game is a fun, interactive way to get a deeper understanding of engine wear and learn about instant protection. The mobile app is a virtual engine to showcase the different components of the engine, and details how Castrol Magnatec’s intelligent oil molecules ‘cling’ to the engine.
Aside from that, Castrol has also lined up a ‘Spot the Difference’ Challenge and ‘Jigsaw Puzzle’ Challenge to test your skills and composure, racing against time.
Details of the next ‘Be a Cling Hero’ Roadshow:
Date: 23 – 25 August 2013
Time: 10.00am – 10.00 pm
Venue: Centre Court, AEON Bukit Indah Shopping Centre, Johor Bahru
So, pard’ner, put on that ten-gallon hat and cling on to that horse. Most importantly, learn how Castol Magnatec can help give your engine instant protection. Just as your family deserves your love and protection, so does your car engine.