Caltex Havoline launches Havoline autoPro Workshop programme

To enhance customer experience and protect workshop businesses
  • Save
IA- Shopee 6.6

Chevron Malaysia Limited, which operates the Caltex brand in Malaysia, officially launched its Caltex Havoline autoPro workshop programme. The programme aims to give further assurance to customers with a branded store customer experience.

The programme is tailored for quick-lube automotive business partners looking to expand their businesses and gain credibility as a preferred operator. First of its partner workshops is Osaka Service Centre in Kajang, and also Kian Ann Car Service Centre in Setapak. Kian Ann Car Service Centre is one of the earliest partner workshops to collaborate with Caltex. The workshop has worked with the brand for more than 30 years, now helmed by a second-generation owner. Caltex targets to onboard 20 partner workshops in the Klang Valley by end of the year.

The Caltex Havoline autoPro workshop programme is based on five key pillars, designed to serve and deliver the most effective results and enhance the capabilities of partner workshops.

The programme offers flexible entry criteria for prospective workshop partners, with lower volume target, and shorter-term commitments. It also encompasses training, incentives, and business development funds, as well as refreshed image standards.

Partners workshops are qualified by the scale of Caltex products sold, among other criteria. Top workshops will receive full Caltex Havoline autoPro branding and programme offerings.

READ ALSO  Intel to acquire 15% of HERE
  • Save
Najam Shamsuddin

At the launch, Najam Shamsuddin, area business manager, AP cluster, Chevron Lubricants said, “We are proud and excited to bring more value to our business partners and end users through the Caltex Havoline autoPro workshop programme. Our fuels and lubricants have been proven throughout the years as products that meet and exceed customers’ expectations. Now, we are embarking on a journey to build a strong brand image for our partner workshops without the franchisee or royalty fees while gaining the expertise and resources to grow and protect their businesses.”

“The success of our partner workshops are vital to us at Caltex. Both Osaga Service Centre and Kian Ann Car Service Centre are just some of the multi-generational businesses that demonstrate the efficacy of our collaborations. With the new Caltex Havoline autoPro workshop programme, partner workshops can be assured that they continuously provide customers with quality products and services,” he added.

To celebrate the launch of the programme, Caltex is running a special promotion for the first 100 customers who register to get their car serviced at Osaga Service Centre, starting 29 July 2019.

The first 50 customers who register will receive FREE labour charge for basic oil change and Techron Concentrate Plus worth MYR100. Subsequent 50 customers stand to receive FREE labour charge for basic oil change worth MYR50.

READ ALSO  [From the Archives] Spyshot: Proton Arena Special Edition

For more information and updates, visit and

  • Vernon

    Founder + Chief Editor

    Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

You May Also Like

Ops Selamat 16
  • Save

Ops Selamat 16: 138 deaths from road crashes since 18 Jan

Share via: Shares Facebook Twitter LinkedIn Copy Link More The Royal Malaysian Police (PDRM) ...

2020 Honda BR-V
  • Save

Refreshed 2020 Honda BR-V now open for booking

Share via: Shares Facebook Twitter LinkedIn Copy Link More Honda’s much-anticipated full 7-seater crossover—BR-V ...

2017 Honda Civic Type R FK8R
  • Save

You don’t need a supercar to set record times at Nurburgring

Share via: Shares Facebook Twitter LinkedIn Copy Link More If you think only supercars ...

Pseudo-touge to Genting

Share via: Shares Facebook Twitter LinkedIn Copy Link More Touge? What’s that? The question ...

Panamera Turbo S E-Hybrid
  • Save

Porsche Panamera Turbo S E-Hybrid: Local launch possible?

Share via: Shares Facebook Twitter LinkedIn Copy Link More Porsche‘s four-seater limousine is quite ...

  • Save

Honda builds a 190bhp lawn mower that tops 215kmh

Share via: Shares Facebook Twitter LinkedIn Copy Link More You’ll never look down on ...

Copy link
Powered by Social Snap