UMobile-MIGF 1

UMobile-MIGF 1

This may be an all-defining statement. Malaysia IS food. As you may know, U Mobile is the official mobile operator for this year’s Malaysia International Gourmet Festival (MIGF) 2013. The young telco is committed to connecting people and lives, and what better way to achieve that than by supporting the vibrant gastronomical and F&B scene in Malaysia.


While you may wonder how a telco could have any particular relevance to the food scene, you only have to observe how modern culture has changed especially when it comes to food and dining.

It isn’t unusual anymore to find people taking out their smartphones and cameras and snapping shots of their meals and instantly sharing them on social networking platforms like Facebook, Twitter, Instagram, Pinterest and more.

UMobile-MIGF 8
Bringing fine dining to the masses.

Then you will realise how great a relevance technology and connectivity is to the aforementioned culture, which is ultimately, connecting people through their love of food.

Sponsoring MIGF 2013 makes perfect sense for U Mobile, a first step to greater brand association and deeper engagement. And in essence, fostering greater harmony through Malaysians’ inherent passion for food.

UMobile-MIGF 12
Master carver.

MIGF 2013 is sadly coming to an end on 31 October 2013, having run for an exciting month featuring chefs from notable restaurants in Malaysia. The annual festival’s principal aim is to bring gastronomical and fine-dining experiences closer to consumers.

READ ALSO  Hotlink FAST now gives free 8GB data on weekends, for free, for life

Tags:

  • Designer. Writer. Webhead. Tech geek. Twitter-addict. Apple. Animal lover. Steve Jobs groupie. Petrolhead. BMW. Porsche. Alfisti. Chelsea FC.

  • Show Comments (0)

You May Also Like

Yuna Zarai, Samsung GALAXY Note ambassador

[Video] A Day in the Life of the Talented Yuna Zarai

Malaysia’s multi-talented indie singer-songwriter Yuna Zarai, more popularly known as Yuna, recently struck a ...

OnePlus 6T

OnePlus 6T goes on sale starting 8 November

Barely six months since the launch of the OnePlus 6, OnePlus is rolling out ...

Honor 8X Launch Livestream

Honor 8X Malaysia: Here’s how to win one

Honor’s latest mid-range device is launching in Malaysia today. The beautiful, affordable Honor 8X ...

Digi Network Update

Digi on its 4G LTE network: “We’re not obsessed with speed” but…

In a network update to the media earlier today, Digi revealed that it has ...

U MicroCredit iPhone 6

Leaked: U Mobile to launch first-ever mobile device financing program

A leaked document reveals that U Mobile will be launching an industry-first mobile device ...