Moto Mods: Snap it on!
Moto Mods are modules that you literally ‘snap on’ to the back of Moto Z devices to add features to the phones.
How it works is pretty innovative. Like you’ve seen on the ThinkPad Stack, there are embedded, shrouded magnets (six of them actually) on the Moto Z and Moto Mods modules. This help to accurately align both and snap them in to place.
These magnets are pretty strong, it does take some effort to take them apart.
At the bottom of the Moto Z and Moto Mods modules is a 16- gold pin connector. This is the secret sauce that enables communication between the smartphone and module.
Moto Insta-Share Projector
There are a dozen cool Moto Mods at launch. First of all, there’s the Moto Insta-Share Projector. The projector tech is highly similar to the one on the Yoga Tab 3 Pro. The 50 lumens projector gives you an image size of up to 70-inch. Contrast is 400:1, and it has autofocus and auto keystone adjustment.
With a battery size of 1,100mAh, it is self-powered, although once it hits its limit, it draws power from the phone.
Then there’s the JBL SoundBoost for those looking for bigger sound when watching videos or listening to music. Snap on and get 6W of powerful sound through its dual-speaker, stereo sound set-up. They’re pretty loud too – commendable 80dB. It has a 1,000mAh battery that is claimed to give you up to 10 hours of playback time. A built-in kickstand keep the phone propped up for listening pleasure.
Incipio offGRID Power Pack
Well-known phone case maker Incipio has several add-on power packs for the Moto Z. The Incipio offGRID Power Pack, alongside co-branded TUMI and kate spade New York versions. They weigh just 79g and comes with 2,220mAh of juice. This effectively gives your Moto Z up to 22 hours of battery life. There’s also a wireless charging version that supports Qi 1.2.1 and PMA 3.0 standards.
Hasselblad True Zoom
The headliner for Moto Mods is this – the Hasselblad True Zoom. Not unlike Leica’s co-engineering partnership with Huawei, Hasselblad has worked closely with Moto to bring this amazing piece of machinery.
The camera add-on weighs 145g, and features a camera-like design with a reassuringly good grip. It features a physical shutter button, zoom toggle and power button on the top. There’s a xenon flash up front, just in case conditions are dimly lit.
Its claim to fame is its 10x Optical / 4x Digital zoom.
Under its point-and-shoot camera like exterior, the Hasseblad True Zoom rocks a 13MP BSI CMOS sensor (1/2.3-inch) that supports RAW image capture and 1080 Full HD at 30fps. It comes with OIS for video and EIS for video. The large 1.55um pixel means great low light photos.
Check out Moto Mods here: www.motorola.com/us/products/motomaker/MotoMods
The era of the modular phone is here. While it isn’t quite Project ARA, it shows that there is a future for the modular smartphone. Based on consumer feedback, Moto doesn’t believe that people want a hardcore modular phone where you can swap processors and etc. But people do want to customize their phones (ala Moto Style) and add-on certain features, hence Moto Mods.
It’s well-executed, I’ll give you that, and it’s a good start. Moto says Moto Mods will support up to three generations of Moto Z smartphones, so you won’t end up hanging when new devices come out.
Expect more nifty Moto Mods to come out in the future, with the Moto Mods Developer Program in force.
The unlocked Moto Z is coming to the US in October for US$699.99/MYR2,856. The Moto Z Play will retail at US$449/MYR1,832.
Lenovo’s exhibition area at IFA is at Hall 11.2, Booth 101 @ Messe Berlin, Messedamm 22, 14055 Berlin.
Don’t forget to stay posted on our updates too at vernonchan.com/tag/ifa2016. Follow us on social across Facebook, Twitter and Instagram with hashtags #VCGoesIFA2016 #IFABerlin2016