Renowned Video Gaming Studio, BioWare is having a hard time in maintaining its subscribers to stay with The Force, BioWare has admitted that they are considering to make this game free-to-play.
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Back in December 2011, Star Wars: The Old Republic had 1 million subscribers three days after launching and then following up with a proud 1.7 million after a couple of months.
After the phenomenal spike, the subscriptions fell to 1.3 million, EA claimed that it was due to numerous non-paying subscribers who stopped playing after using up the game’s 30 days of free game time.
BioWare lead designer, Emmanuel Lusinchi said that the company is now exploring the free-to-play model for the game.
“The MMO market is very dynamic and we need to be dynamic as well,” he explained. “Unless people are happy with what they have, they are constantly demanding updates, new modes and situations.”
He also added, “So we are looking at free-to-play but I can’t tell you in much detail. We have to be flexible and adapt to what is going on.”
Despite all the “free” claims, Lusinchi still believes that being free is not the major factor on building successful games, but rather, the games need to have competitive prices compared to other titles.
“If it was just free-to-play games and they weren’t very good it wouldn’t even be a question but there are definitely good games out there and good games coming out, so of course all of this competition impacts your plan with what you want to do,” said Lusinchi.
Source Via Forbes