Apple has been part of PRODUCT(RED) from the beginning and its VP Lisa Jackson says the partnership “really aligns with who we are as a company.” The campaign has raised over US$360 million channeled to the Global Fund in the fight against AIDS. The tech giant has raised close to US$120 million, 1/3 of the total, making it the biggest corporate contributor in the world. Other partners include popular brands like Starbucks, Coca-Cola, and the Bank of America.
The penultimate goal for the campaign is to have the first “AIDS-free generation,” by ending pediatric AIDS, as soon as by 2020.
Here’s how Apple is supporting the cause:
Its 400 stores across the world will either turn the Apple emblem red, or will display a World AIDS Day and PRODUCT(RED) window signage.
In the App Store, 20 popular games will offer exclusive PRODUCT(RED) items, made available for in-app purchase. 100% of sales proceeds will go to the Global Fund.
Apple is introducing several new products to join its expansive PRODUCT(RED) collection. There’s a (RED) smart battery case for iPhone 7, (RED) Beats Pill+, (RED) Beats Solo 3 heapdhones, and (RED) leather case for iPhone SE.
Additionally, Apple will donate US$1 to (RED) for every purchase made with Apple Pay via Apple Store Online or at Apple Retail stores, for a total of up to US$1 million. Joining hands with Apple, the Bank of America will make a donation for every Apple Pay transaction using its cards, up to a similar US$1 million maximum.
Here’s to a future world without AIDS.