Apple introduces new PRODUCT(RED) products, limited edition in-app game items for World AIDS Day

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Apple’s longstanding partnership with the PRODUCT(RED) campaign continues, with the introduction of new products and goodies in conjunction with World AIDS Day on Thursday, 1 December 2016.

Apple has been part of PRODUCT(RED) from the beginning and its VP Lisa Jackson says the partnership “really aligns with who we are as a company.” The campaign has raised over US$360 million channeled to the Global Fund in the fight against AIDS. The tech giant has raised close to US$120 million, 1/3 of the total, making it the biggest corporate contributor in the world. Other partners include popular brands like Starbucks, Coca-Cola, and the Bank of America.


The penultimate goal for the campaign is to have the first “AIDS-free generation,” by ending pediatric AIDS, as soon as by 2020.

Here’s how Apple is supporting the cause:

Its 400 stores across the world will either turn the Apple emblem red, or will display a World AIDS Day and PRODUCT(RED) window signage.

In the App Store, 20 popular games will offer exclusive PRODUCT(RED) items, made available for in-app purchase. 100% of sales proceeds will go to the Global Fund.

World AIDS Day

Credit: Times of Oman

Apple is introducing several new products to join its expansive PRODUCT(RED) collection. There’s a (RED) smart battery case for iPhone 7, (RED) Beats Pill+, (RED) Beats Solo 3 heapdhones, and (RED) leather case for iPhone SE.

Additionally, Apple will donate US$1 to (RED) for every purchase made with Apple Pay via Apple Store Online or at Apple Retail stores, for a total of up to US$1 million. Joining hands with Apple, the Bank of America will make a donation for every Apple Pay transaction using its cards, up to a similar US$1 million maximum.

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Here’s to a future world without AIDS.

Check out Apple’s Product (RED) page, and do support World AIDS Day.

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