Here’s something for the smartphone-totting foodie – the ultimate app that will help you find the best places to eat, browse menus and find latest promotions and contact information of restaurants. The proudly Malaysian-made app is called My Diner Network, a brainchild of ITGeeks Studio, an up-and-coming IT solutions company based in the Klang Valley.
The media launch of My Diner Network was held at La Creperie de Caroline in Telawi Street, Bangsar, one of the participating restaurants in the My Diner Network platform.
Founder and creator of My Diner Network, Sathish Krishnan, he himself a food lover said, “Food is something that brings people together and Malaysia is well known worldwide for its passionate gastronomes. We’ve thoughtfully crafted My Diner Network to be an application that will not only alert our customers to promotions and menu updates, but simplify the entire ‘where shall we eat’ process. It’s a really comprehensive system, because it gives a void to restaurateurs and creates a directory that caters to an entire community of food enthusiasts.”
With the mobile web growing eight times faster than the World Wide Web did in the 90s, it was only natural that the My Diner Network is mobile-focused. In Malaysia, mobile phone penetration is over 130% and rapidly growing, with more than half of the population owning a smartphone. According to Google, more than 30% of all mobile searches in 2011 were for local restaurants.
My Diner Network answers the question we ask ourselves often: “Where shall we eat?” There is a plethora of websites and blogs with food reviews and all-encompassing geo-location based apps out there like Foursquare, no doubt. However, My Diner Network aims to fill the void where a focused, simple yet comprehensive solution to finding food is concerned.
In a nutshell, My Diner Network helps you locate places to eat based on cuisine, ‘what’s hot’, pork-free/halal/vegetarian, new openings, latest promotions and ‘what’s nearby’ quickly and easily. The app is also built-in with a Push Notification System where participating restaurants can push marketing initiatives to users’ mobiles, keeping users updated on the latest promotions and news.
Speed is an important variable in the overall user experience, and thus the app features encrypted and compressed code, including a pre-loading feature to give almost instantaneous results.
For F&B establishments, My Diner Network can be seen as an effective marketing and sales channel that also allows for potential interactive engagement with customers. The app can also collect feedback from users via reviews and comments, enabling restaurants to improve services. Additionally, analytical data detailing customer visits and engagement are made available to participating restaurants.
My Diner Network currently has fifty participating restaurants including the Gastrodome group which includes La Bodega and The Pressroom, and has targeted a minimum of 1,500 restaurants within a year. The business model employed by My Diner Network is subscription-based.
More photos of the My Diner Network launch at Flickr.
The My Diner Network app can be downloaded free from Google Play and an iOS 7-optimised version will be available from the Apple App Store from 16 October 2013.
You food search starts now.