Castrol EDGE Launches “Hunt for the Strongest” Augmented Reality Mobile App Game for iOS and Android

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Castrol-EDGE-Hunt-for-the-Strongest

Castrol, the world’s leading premium lubricant specialist has launched its ‘Hunt for the Strongest’ mobile app game for the iOS and Android platforms as part of the second stage of their Castrol EDGE ‘Experience the Strongest’ campaign. The multi-platform ‘Experience the Strongest’ consumer campaign rolled out in early October 2011 and is driven by the new and improved Castrol EDGE, now engineered with Titanium Fluid Strength Technology, making it the strongest and most advanced performance oil yet from Castrol.

[quote]Mark Ng, Marketing Director of Castrol Malaysia & Singapore, said “Today’s modern engines operate under higher pressures than ever before and needs an oil that is able to withstand immense pressures of up to 10,000kg per square cm; that’s equivalent to the pressure exerted by two elephants standing on top of a stiletto! The new Castrol EDGE with Titanium Fluid Strength Technology™ has been proven to be up to 40% stronger* than a leading competitor and stronger for up to 35% longer**, an oil so strong that Castrol had to engineer tests to prove it. It is designed to continuously respond & adapt to an engine’s ever changing needs to deliver maximum performance even under extreme conditions, giving drivers the confidence and freedom to drive how they want, when they want.”[/quote]

‘Hunt for the Strongest’ is a unique first-of-its-kind location-based mobile app game utilising Augmented Reality technology that will see cities in Malaysia being turned into a living virtual board game.  Contestants will be locating, tracking, running, chasing and collecting their way to success. The game will run for a total of three weeks and will be a great mental and physical strength test for contestants.

Over 100 delicious prizes are up for grabs including Sony Bravia 40” LED TV with Blu-ray Disc™ Home Theatre System, iPad 2, Microsoft Xbox Kinect, Macbook Air laptop, iPod Nano, shopping vouchers, Castrol EDGE oils and of course, the grand prize of an all expense paid trip to UEFA EURO 2012 in Poland next year. To learn more, check out www.facebook.com/castrolmalaysia or visit www.castroledge.com.my.

Also, watch the video below:

httpv://youtu.be/kZN6fk8JCBM

Download the app now for your iOS or Android device and win!

*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.

**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.

P/S: Read the Official Release below for game mechanics.

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[spoiler title=”Show Official Press Release”]

For Immediate Release

Castrol EDGE Launches “Hunt for the Strongest” Augmented Reality Mobile App Game as the Next Stage of the “Experience the Strongest” Campaign Commences

Contestants Will Battle It Out for the Grand Prize – An All Expense Paid Trip to UEFA EURO 2012™

Kuala Lumpur, 15 November 2011 – Castrol, the world’s leading premium lubricant specialist has launched the ‘Hunt for the Strongest’ mobile app game as the second stage of their Castrol EDGE ‘Experience the Strongest’ campaign hits the road. In this game, contestants will be pushing themselves to the limit for a chance to win the grand prize of an all-expense paid trip to Poland next year to watch the UEFA EURO 2012™, live!

The ‘Experience the Strongest’ consumer campaign rolled out in early October 2011 through an innovative multi-platform campaign designed to inspire confidence in Malaysians to find their own strength and be the strongest they can be. The campaign is driven by the new and improved Castrol EDGE, now engineered with Titanium Fluid Strength Technology™, making it the strongest and most advanced performance oil yet from Castrol.

Mark Ng, Marketing Director of Castrol Malaysia & Singapore, said “Today’s modern engines operate under higher pressures than ever before and needs an oil that is able to withstand immense pressures of up to 10,000kg per square cm; that’s equivalent to the pressure exerted by two elephants standing on top of a stiletto! The new Castrol EDGE with Titanium Fluid Strength Technology™ has been proven to be up to 40% stronger* than a leading competitor and stronger for up to 35% longer**, an oil so strong that Castrol had to engineer tests to prove it. It is designed to continuously respond & adapt to an engine’s ever changing needs to deliver maximum performance even under extreme conditions, giving drivers the confidence and freedom to drive how they want, when they want.”

Ng added, “The second stage of the ‘Experience the Strongest’ campaign named the ‘Hunt for the Strongest’ is a unique first-of-its-kind location-based mobile app game utilizing Augmented Reality technology that will see cities in Malaysia being turned into a living virtual board game.  Contestants in this hunt will be battling it out to win fantastic prizes including an all expense paid trip to Poland to watch the UEFA EURO 2012™ live. The hunt is a cat and mouse experience where contestants will be locating, tracking, running, chasing and collecting their way to success. The game, which will run for three weeks, will surely test the mental and physical strength of the contestants.”

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The “Hunt for the Strongest” location-based mobile app game is an Augmented Reality experience for consumers to use their smartphones in a way they have never used it before. The hunt requires contestants to download the application onto their smartphones and seek out the ‘missing’ Titanium Fluid Strength Technology™ Elements scattered around Malaysia. Contestants will start out as the ‘hunter’ for the missing Elements, which will sporadically appear at different locations around Malaysia. However, upon capturing it, they immediately become the ‘hunted’ as they run from the other hunters trying to steal the Elements. If they manage to outrun the other hunters after a period of 15 minutes, the Titanium Fluid Strength Technology™ Element will be stored as permanent Strength points. To prevent the other hunters from snatching the Elements away within the 15 minutes time period, one can actually locate any new Castrol EDGE engineered with Titanium Fluid Strength Technology™ pack to scan the pack barcode in order to automatically confirm the capture of the Element immediately and instantly stored as permanent Strength points .

At the end of the three week period, those with the most number of Strength points will be rewarded handsomely. Over 100 prizes are up for grabs including Sony Bravia 40” LED TV with Blu-ray Disc™ Home Theatre System, iPad 2, Microsoft Xbox Kinect, Macbook Air laptop, iPod Nano, shopping vouchers, Castrol EDGE oils and of course, the grand prize of an all expense paid trip to UEFA EURO 2012 in Poland next year. To learn more about this first of its kind Augmented Reality mobile hunt, check out www.facebook.com/castrolmalaysia or visit www.castroledge.com.my.

*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.

**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.

[/spoiler]

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