Apple‘s latest Mac OS X release – 10.7 Lion, released on July 20, and release of new Mac hardware has spurred Mac sales and is expected to put Apple on track to another record quarter in September, with 4.4 million to 4.6 million Mac likely to be sold.
According to latest data from NPD, this is up 22 percent in July and August. Apple surpassed market expectations for September which was set at 16 percent. Strong demand for Macs can be attributed to the launch of Mac OS X Lion with the recent release of refreshed MacBook Air and Mac Mini hardware. 10 to 20 percent of Mac units sold this quarter is predicted to be of MacBook Airs.
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Mac OS X Lion is Apple’s most successful and OS deployment to date with over 1 million copies downloaded via the Mac App Store on the first day of launch.