Research In Motion (RIM), maker of BlackBerry devices, announced that it will manufacture a portfolio of BlackBerry smartphones in Malaysia starting July 2011. No details has been given on which models will be manufactured at the Penang plant.
BlackBerry has seen its market leadership position chipped away by the onslaught of Google‘s Android OS and Apple‘s iOS platforms. Based on latest comScore data on US market share, BlackBerry slipped 4.7 percent, dropping to 25.7 percent during the three months ending April 2011. Google’s Android OS continues to power ahead with a 5.2 increase in its share to reach 36.4 percent. Apple’s share of the market increased 1.23 percent to reach 26 percent during the same period.
At a recent annual shareholders’ meeting, RIM promises seven new BlackBerry smartphones running on their new QNX-powered BlackBerry OS 7 platform. RIM’s long term strategy seems solid despite slipping market share, considering they are spending a lot of time investing in development currently.
Can the former “King of Smartphones” reinvent itself and reclaim its glory days? Can it innovate, keep up with the competition and move forward? We certainly hope so.
Are you a BlackBerry user? What do you think?
[spoiler title=”Show Full Media Release”]
Research In Motion (RIM), the company behind the award winning BlackBerry solution, today announced that it will manufacture BlackBerry smartphones in Malaysia. Starting from 1st July 2011, several smartphones from the BlackBerry portfolio will be produced in Penang, Malaysia for use by customers around the world.
Dany Bolduc, Vice President of Malaysia, Thailand and Vietnam commented: “To support the growing demand for BlackBerry smartphones in Asia and across the world, we are pleased to expand our manufacturing operations to Malaysia. We continuously strive to improve the way we serve our customers and partners, and fundamentally believe that producing BlackBerry smartphones in Malaysia will help achieve this goal.”
Datuk Jalilah Baba, Director General of the Malaysian Investment Development Authority (MIDA) said, “I am proud that Malaysia fits into RIM’s overall growth strategy for the region and warmly welcome the company’s decision to manufacture its products here. BlackBerry is synonymous with quality. RIM has made a wise decision to leverage the talented workforce that Malaysia has to offer. This also reflects RIM’s confidence in the business environment of Malaysia. ”